E-commerce Insights

Not generating revenue off of your brand’s social media like you thought you would? Read these tips to increase your ROI for your social accounts.

This article has been updated to expand on influencer data in 2021. Product placement as a form of advertising is nothing new. All you have to do is refer to the movies to see stars using beauty products, drinking soda (label out), and wearing garments (and name-dropping designers) in a bid to raise public interest in the brand.

Growth marketing is the practice of attracting and retaining customers to consistently increase profits year-over-year. Attracting customers is great, but growth marketing is more focused on conversion and the average lifetime value of a customer. Beauty brands have an advantage in this space, as loyal customers will continue to buy products on a regular basis […]

When you think of social networking, the first things that come to mind are cat videos and political arguments. However, these sites are actually great places to make money. The photo sharing site Instagram in particular has phenomenal potential for turning a profit. Read on to learn how to make money with Instagram.

If you’re not familiar with Snapchat, you should be. This instant messaging app has over 150 million users worldwide as of September 2016. While many of its users are teenagers, Snapchat represents a rich market for companies. Read on to learn how to use Snapchat for business.