Expert Tips on Conversion Rate Optimization

Shopify Unite is one of the biggest e-commerce conferences of the year. 2019 will be the first year that Avex is attending as a Shopify Plus Partner. Avex has been working with direct to consumer brand on the Shopify platform for over a few years now. We’ve launched some great e-commerce websites for KTIH, Marchesa, […]

In 2016, Shopify Plus stores experienced sales growth of 126 percent, demonstrating that Shopify Plus is a stellar e-commerce tool which allows a brand to remain flexible, cost-efficient, and reliable. Shopify Plus provides autonomy and freedom to brands through unlimited bandwidth, reliable servers, and full payment compliance. This allows you, as a brand, to rely […]

According to a study by Havas Group, purpose-driven brands outperformed the stock market by 206% over 10 years. Prophet Chief Growth Officer Scott Davis predicts purpose will become more powerful in 2019. In a recent blog post, he said: “Brand purpose doesn’t have to be linked to broader social missions. But it must be something people believe in, understand […]

Growth marketing is the practice of attracting and retaining customers to consistently increase profits year-over-year. Attracting customers is great, but growth marketing is more focused on conversion and the average lifetime value of a customer. Beauty brands have an advantage in this space, as loyal customers will continue to buy products on a regular basis […]