E-commerce Insights

Be the first to get notified about out-of-the-box, relationship-building events hosted by Avex. This is your chance to meet and mingle with eCommerce leaders in fun and intimate settings.

The opportunities to increase your store’s product discoverability are endless and aren’t just bound to perfectly written product descriptions and appealing imagery. With the increased competition, brands should ocus on offering tailored onsite and offsite product discovery experience that put "custom" in "customer.

Enterprise Retails can now pick from Shopify's tested components to build the online experiences their audience wants! Learn more about Shopify Commerce Components.

Together with Amazing Women in eCommerce presented by Yotpo and Signifyd, we celebrated International Women's Day by putting the spotlight on female leaders in our eCommerce ecosystem.

With 100+ product enhancements, Shopify, once again, capacitates merchants’ longevity through continuous innovation on its '23 Winter Edition. Dive into the details of the top 10 Shopify product updates merchants should be looking into!

Google just announced that resources are being shifted from maintaining Google Optimize to improving the capabilities and features of Google Analytics 4 (GA4) to act as a central measurement and data intelligence hub. More on what to expect and how to assess the best course of action to meet your business optimization goals...

More often than not successful eCommerce design projects adopt a mobile-first UX approach. What are the benefits of doing so? What does it really entail? How does it compare to other UX design schools? And what role does desktop UX play today?

The eCommerce subscription economy has witnessed massive growth in recent years, and so did 'subscription fatigue'; a phenomenon of mass subscription cancellations. What causes it and how can merchants mitigate its risk on their eCommerce business?

Avex, in collaboration with Shopify, highlights 2022 vs. 2023 industry trends from the lens of our partners who have never failed to adapt their offering to pave new ways for merchants to connect to their consumers. Download your free eBook and unfold the new year from a different point from which you started the prior one

Technical debt is a decision to make tradeoffs within the code in order to ship features that meet business needs on time. It isn't necessarily a bad thing .. prudent technical debt is good debt. Reckless debt isn’t.

During the 2022 NYC Personalization Pioneers Summit, Avex was humbled to receive the “Partner Excellence Award Winner” by Dynamic Yield, a Mastercard company.

When it comes to BFCM there is no right or wrong way to communicate your promotions; the goal is to creatively ensure the right messages get to the right audience, at the right time, and at the right place.

Holiday-themed NFTs are sure to be the appetizing conversation starters this Thanksgiving when it comes to how brands plan on utilizing the virtual space to expand their community. 

Gen Z has been on every brand’s radar not only because they are tech-savvy and mobile-first, but because they display a notable convergence in generational mindset specifically when it comes to consumerism and their expectations of brands.

Jargon simplification and clarity regarding Headless eCommerce architecture. What it actually is, how it works, what are its pros and cons, as well as get a glimpse into Shopify’s newest headless stack, Hydrogen and Oxygen.