Today it is impossible to talk about growing an e-commerce business without mentioning Amazon and other big brands and retailers. Many small e-commerce brands are convinced that working with Amazon or some other large company has to be a part of their business. When Amazon introduces a similar product, their sales often drop and they […]
Everything you do to increase online sales on your e-commerce website costs you money. The costs may be direct: you may be paying for Google AdWords or Facebook ads. You may also be paying to create great content for your Facebook page and blog. Then, you get traffic because people are clicking on the links. […]
What Are Digital Wallets And What’s New About Them? A virtual wallet or a digital wallet is a relatively new term. It describes software that provides users with a virtual replacement for paper money. Such software is always protected and encrypted. Digital wallets contain information that allows it to access cash, credit card accounts and […]
You may have an e-commerce store that is doing well. You’ve created or sourced products that you know your customer want or need. When you look around, you see that celebrities and influencers sell a lot of products , but you don’t see how to apply what they are doing to your brand. If you […]
Unless you deal in big business, it can be hard to hire an SEO professional of a high enough quality to ensure top search engine rankings for your company. Whether due to a minimal amount of available funds, or a DIY lease on life, a company may decide to try to learn SEO as they implement tactics. Small business owners and startups come to mind as the parties most likely to benefit from a self-education in SEO.
Our modern era is increasingly characterized by global interaction. For this reason, many luxury brands now have to figure out marketing campaigns for a variety of different demographics. One of the most ingenious means of accomplishing such a feat is through the incorporation of a compelling story that creates a direct connection between buyers and […]
When selling products or services on the Internet, you never operate in a vacuum. If your customers and prospects find you using search engines such as Google and Bing, it is very likely that they have not just one, but several tabs open in their browsers and are comparing you and your products and services to your competition.
Brands are finding it difficult to stand out and reach their targeted audience. Social media, print ads, and online marketing need to evolve to stay relevant, which is why marketers are recognizing augmented and virtual reality to reach audiences. But, augmented reality and virtual reality are limited with expected growth in the next decade.
Ever since Google launched their Panda and Penguin algorithms (in 2011 and 2012, respectively), businesses operating in the online arena have had to change their strategy and content marketing approach. With these algorithms, the search engine giant made a statement about acceptable behavior for earning search rankings. No longer would gaining rank through any means […]
For years now, people have been ditching the brick and mortar stores to buy everything they need online. E-Commerce makes it easy for people to buy clothing, electronics, or even groceries right from your home. But with smart phones now people are using their desktops less, preferring to use their iPhones, Galaxies, or Androids throughout the day. This means merchants need to change the way they approach e-commerce. With mobile e-commerce expected to continue to grow retailers must optimize their mobile shopping experiences.