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Our thoughts on design, branding, marketing and the shape of the digital to come.

Luxury Content Marketing

Luxury Content Marketing

Our modern era is increasingly characterized by global interaction. For this reason, many luxury brands now have to figure out marketing campaigns for a variety of different demographics. One of the most ingenious means of accomplishing such a feat is through the incorporation of a compelling story that creates a direct connection between buyers and […]

Which E-Commerce Platform is Right for You: Shopify vs Magento

When selling products or services on the Internet, you never operate in a vacuum. If your customers and prospects find you using search engines such as Google and Bing, it is very likely that they have not just one, but several tabs open in their browsers and are comparing you and your products and services to your competition.

Content Marketing

Why Most Businesses Fail with Content Marketing

Ever since Google launched their Panda and Penguin algorithms (in 2011 and 2012, respectively), businesses operating in the online arena have had to change their strategy and content marketing approach.  With these algorithms, the search engine giant made a statement about acceptable behavior for earning search rankings.  No longer would gaining rank through any means […]

Mobile E-commerce Trends

For years now, people have been ditching the brick and mortar stores to buy everything they need online. E-Commerce makes it easy for people to buy clothing, electronics, or even groceries right from your home. But with smart phones now people are using their desktops less, preferring to use their iPhones, Galaxies, or Androids throughout the day. This means merchants need to change the way they approach e-commerce. With mobile e-commerce expected to continue to grow retailers must optimize their mobile shopping experiences.

Social Media Product Placement

The Science of Social Media Product Placement

Product placement is nothing new. All you have to do is refer to the movies to see stars using beauty products, drinking soda (label out), and wearing garments (and name-dropping designers) in a bid to raise public interest in the brand. Here we will dive deeper into Social Media Product Placement.

10 Best Shopify Stores For 2017

Carbon Beauty The moving images and text when you scroll through the page is an interesting design that you don’t often see. The page transitions to when you click on a product are seamless and beautiful. Carbon beauty is number one on our 10 Best Shopify Stores list. Allbirds High resolution wide imagery along with video and […]

Amazon A+ Content

All about Amazon A+ Content

If you’ve got a store on Amazon, chances are that you’ve heard of Amazon A+ content or Enhanced Brand Content. Chances are equally high that you might not know what it is. Don’t worry, we’ve got you covered. Read on to learn about what Amazon A+ content is, how it benefits Amazon sellers, and which brands […]

building your personal brand

Tips For Building Your Personal Brand

At the end of August 1997, Tom Peters introduced the idea of building your personal brand in Fast Company magazine. He pointed out that every company had a brand, and that it influenced the way consumers saw those firms. Peters argued that every person had a brand, too. Every employee or entrepreneur has something that sets him or her apart from the competition.

3 Lesser-Known SEO Tips Marketers Should Use

Even the most oblivious SEO noobs already know about the importance of finding the right keywords to try and rank for, doing some on-site SEO and being smart about guest posting. However, SEO is much more than that and even people who have been in the industry for a while can learn a new trick or two if they know where to look. Today, we are making this article the place to look, featuring a couple of lesser-known SEO tips that can help marketers take their efforts to a new level.