E-commerce Insights

Our thoughts on e-commerce, technology, Shopify and design. Actionable advice to grow your business.

Overcoming eCommerce Subscription Fatigue
Customer Experience

Overcoming eCommerce Subscription Fatigue

The eCommerce subscription economy has witnessed massive growth in recent years, and so did 'subscription fatigue'; a phenomenon of mass subscription cancellations. What causes it and how can merchants mitigate its risk on their eCommerce business?

The Future is Now: 2022 vs. 2023 in eCommerce
Guides

The Future is Now: 2022 vs. 2023 in eCommerce

Avex, in collaboration with Shopify, highlights 2022 vs. 2023 industry trends from the lens of our partners who have never failed to adapt their offering to pave new ways for merchants to connect to their consumers. Download your free eBook and unfold the new year from a different point from which you started the prior one

eCommerce Technical Debt: Good vs. Bad
Shopify

eCommerce Technical Debt: Good vs. Bad

Technical debt is a decision to make tradeoffs within the code in order to ship features that meet business needs on time. It isn't necessarily a bad thing .. prudent technical debt is good debt. Reckless debt isn’t.

5 BFCM Marketing Campaigns That Stood Out!
Marketing

5 BFCM Marketing Campaigns That Stood Out!

When it comes to BFCM there is no right or wrong way to communicate your promotions; the goal is to creatively ensure the right messages get to the right audience, at the right time, and at the right place.

More holiday-themed NFTs this year?
eCommerce Trends

More holiday-themed NFTs this year?

Holiday-themed NFTs are sure to be the appetizing conversation starters this Thanksgiving when it comes to how brands plan on utilizing the virtual space to expand their community. 

Don’t Zzz on Generation Z this Holiday Season
Klaviyo

Don’t Zzz on Generation Z this Holiday Season

Gen Z has been on every brand’s radar not only because they are tech-savvy and mobile-first, but because they display a notable convergence in generational mindset specifically when it comes to consumerism and their expectations of brands.

Headless Commerce Simplified!
Shopify

Headless Commerce Simplified!

Jargon simplification and clarity regarding Headless eCommerce architecture. What it actually is, how it works, what are its pros and cons, as well as get a glimpse into Shopify’s newest headless stack, Hydrogen and Oxygen.

5 B2B eCommerce Myths Busted!
B2B eCommerce

5 B2B eCommerce Myths Busted!

80% of B2B sales interactions between suppliers and buyers are to take place through digital channels by 2025. That by itself puts the conventional notions of B2B eCommerce to rest. Numbers and stats bust 5 other prevailing assumptions regarding B2B eCommerce!

Top 3 eCommerce Loyalty Programs Reshaped!
Customer Experience

Top 3 eCommerce Loyalty Programs Reshaped!

According to Yotpo’s State of Brand Loyalty 2022 report, 83% of global shoppers say belonging to a loyalty program influences their decision to buy again from a brand.

Shopify’s Biggest Dev Updates of the Year
Shopify

Shopify’s Biggest Dev Updates of the Year

Shopify released a “Dev Mode” of its new semi-annual product showcase, Shopify Editions, to further empower developers to build custom storefronts, apps, and themes for millions of merchants worldwide.

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