E-commerce Insights

Our thoughts on e-commerce, technology, Shopify and design. Actionable advice to grow your business.

A/B Testing Tips for Home Brands
A/B Testing

A/B Testing Tips for Home Brands

A/B testing can help you to drastically increase your conversions without taking up too much of your workday. This marketing technique can be of value when evaluating how your landing pages perform.

How to Increase Average Order Value on Shopify Plus
Average Order Value

How to Increase Average Order Value on Shopify Plus

Increasing the average order value (AOV) of your online retail store can equate to an increase in profit. When an eCommerce beauty brand sells more from its product catalog, that retailer is likely to make more profit.

How to Reduce Shopify Abandoned Carts
Abandoned Cart Rate

How to Reduce Shopify Abandoned Carts

Online shopping should be a seamless experience with no roadblocks for the customer. Ensure a smooth and easy shopping experience, and you may see a decrease in cart abandonment.

Getting Started with eCommerce Personalization Strategies
eCommerce Personalization

Getting Started with eCommerce Personalization Strategies

You've probably heard of eCommerce personalization, but if you're like many companies, your eyes may glaze over at the mention of yet one more marketing buzzword. If that's the case, you may be missing out on an opportunity to garner greater customer interest in your brand and develop a customizable marketing strategy that will turn into increased sales and stronger customer loyalty.

CRO and SEO: Why You Should Focus on Both
Conversion Rate Optimization

CRO and SEO: Why You Should Focus on Both

Many people are under the impression that a webpage should focus on either CRO or SEO; however, when you don't focus your optimization on both CRO and SEO, your eCommerce website can suffer and lose both views and potential customers.

Common Conversion Rate Optimization Mistakes
Conversion Rate Optimization

Common Conversion Rate Optimization Mistakes

Conversion rate optimization (CRO) is becoming an essential part of every marketer's toolbox. It's a great way to make more sales without needing to spend more money. A great CRO process can help you maximize your site's appeal and convert more visitors into customers.

What Is CRO and Why Is It Important for eCommerce?
Conversion Rate Optimization

What Is CRO and Why Is It Important for eCommerce?

In eCommerce, your ultimate goal is to generate sales. The other elements you need to consider, such as site traffic and branding, exist to support your sales. Converting site visitors into customers is how you earn revenue and keep your business running.