Google just announced that resources are being shifted from maintaining Google Optimize to improving the capabilities and features of Google Analytics 4 (GA4) to act as a central measurement and data intelligence hub. More on what to expect and how to assess the best course of action to meet your business optimization goals...
Today, for brands to be profitable, they have to be human and quench customers’ thirst for personalization. Nothing does human better than videos.
Measuring the right eCommerce metrics can help you grow your conversion rates. These 9 metrics tell the story of how well you’re doing, so you can create strategies to improve and optimize your CROs.
A/B testing can help you to drastically increase your conversions without taking up too much of your workday. This marketing technique can be of value when evaluating how your landing pages perform.
Increasing the average order value (AOV) of your online retail store can equate to an increase in profit. When an eCommerce beauty brand sells more from its product catalog, that retailer is likely to make more profit.
John and David cover recent eCommerce news like Shopify markets and Figs going public, and then provide insights on how to increase conversion rate by improving page speed, testing, and personalization techniques.
Here we go. As we get closer to Black Friday and Cyber Monday (BFCM), it’s time to make sure you’re ready to take advantage of the biggest online shopping period this year (and likely the biggest in history).
If you run a fashion brand, you understand how much work it takes to stand out from the crowd. The fashion industry is huge, after all.
CRO for mobile sites can't be forgotten if you want to see a real increase in sales. Below are ten ways to increase conversions on your eCommerce brand's mobile site.
Currently, the average eCommerce conversion rate sits at 1.81%, a slight decrease since the start of 2021. What does such a low number mean for your site? Learn more below.
Online shopping should be a seamless experience with no roadblocks for the customer. Ensure a smooth and easy shopping experience, and you may see a decrease in cart abandonment.
You've probably heard of eCommerce personalization, but if you're like many companies, your eyes may glaze over at the mention of yet one more marketing buzzword. If that's the case, you may be missing out on an opportunity to garner greater customer interest in your brand and develop a customizable marketing strategy that will turn into increased sales and stronger customer loyalty.
If you’re ready to make your Shopify store the best it can be, you should be interested in Conversion Rate Optimization (CRO).
Many people are under the impression that a webpage should focus on either CRO or SEO; however, when you don't focus your optimization on both CRO and SEO, your eCommerce website can suffer and lose both views and potential customers.
Conversion rate optimization (CRO) is becoming an essential part of every marketer's toolbox. It's a great way to make more sales without needing to spend more money. A great CRO process can help you maximize your site's appeal and convert more visitors into customers.