E-commerce Insights

As a Shopify Plus agency partner, we aim to help every merchant get the most out of Shopify’s robust features. This powerful e-commerce platform can be leveraged to launch online stores in a fraction of the time compared to traditional enterprise solutions. Recently, we helped home goods brand Simmons Serta Bedding launch their first DTC website on Shopify Plus, which involved a custom ERP integration. Home goods brands that wholesale but are looking to expand into the DTC space are especially well-suited to benefit from Shopify Plus’ powerful enterprise e-commerce features.

Email marketing is one of the most useful revenue-generating tools every brand should be using. No matter what industry your brand is in, incorporating email marketing into your customer communications will not only generate revenue, but it will also increase your customer lifetime value and nurture valuable relationships with your customers. At Avex, we use Klaviyo for our clients’ email marketing. Below we break down the most useful flows and list segmentations every brand should consider.

The clients we work with look to our expertise to use Shopify's most robust features to build exceptional eCommerce experiences that tell brand stories and supercharge sales. Shopify's bread and butter are the small, entrepreneurial businesses that want to set up and sell fast on template themes. If that sounds like you or your clients, here's some advice on what you can (and should) have to maximize your conversion potential while launching your site quickly and with little to no custom design or development.

User Generated Content (UGC) is a great tool to strengthen your brand’s offerings and build loyal customers with higher LTVs. We break down what entails UGC and when brands should use it.

This is probably a familiar scenario: you’re looking at Facebook or Instagram, and you notice a post from one of your friends which prominently features his latest purchase. Let’s say your friend Jack has just bought a pair of noise-cancelling wireless headphones….

Everyone is going iOS7 crazy. Hate it or love it, we will need to design for it. Here are a few iOS7 PSD Templates to get you started. Use them to prototype designs, create mockups, wireframes, or whatever the kids do now-a-days.

Most of you probably know about the tool “WhatFont” and are probably using it regularly. However, I do speak with a lot of web designers who have never heard of this really awesome bookmarklet / extension. If you are one of these deprived souls, please read on.