E-commerce Insights

Are you using a marketing medium that offers a 98% open rate and reaches customers wherever they are? If not, it’s time to look into e-commerce SMS marketing.

Naturally, home brands have to think about customer acquisition — the “new friends” of the retail world — but your existing customers matter too. In fact, retention may have even more of an impact on growth than acquisition. Just like keeping old friends, retaining existing customers means staying in touch. That’s where SMS and email marketing for home brands come in. These channels are perfectly suited to the kind of ongoing relationship that you want to have with your customers, and they’re easy to use as well.

Email marketing is one of the most useful revenue-generating tools every brand should be using. No matter what industry your brand is in, incorporating email marketing into your customer communications will not only generate revenue, but it will also increase your customer lifetime value and nurture valuable relationships with your customers. At Avex, we use Klaviyo for our clients’ email marketing. Below we break down the most useful flows and list segmentations every brand should consider.

User Generated Content (UGC) is a great tool to strengthen your brand’s offerings and build loyal customers with higher LTVs. We break down what entails UGC and when brands should use it.

Growth marketing is the practice of attracting and retaining customers to consistently increase profits year-over-year. Attracting customers is great, but growth marketing is more focused on conversion and the average lifetime value of a customer. Beauty brands have an advantage in this space, as loyal customers will continue to buy products on a regular basis […]

Brands are finding it difficult to stand out and reach their targeted audience. Social media, print ads, and online marketing need to evolve to stay relevant, which is why marketers are recognizing augmented and virtual reality to reach audiences. But, augmented reality and virtual reality are limited with expected growth in the next decade.

How Brands Can Leverage User Generated Content This is an era of advertising. Brands left and right hold seminars and conferences on how to break through the clutter and entice new customers and clients to open up their wallets and spend to their heart’s content. Unfortunately, this is much easier said than done. Marketing efforts […]