When it comes to BFCM there is no right or wrong way to communicate your promotions; the goal is to creatively ensure the right messages get to the right audience, at the right time, and at the right place.
Our thoughts on e-commerce, technology, Shopify and design. Actionable advice to grow your business.
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Gen Z has been on every brand’s radar not only because they are tech-savvy and mobile-first, but because they display a notable convergence in generational mindset specifically when it comes to consumerism and their expectations of brands.
A comprehensive list of tips to improve your email and SMS marketing in 2022.
Read through the highlights from our webinar with Klaviyo, Okendo, and Gorgias on how to increase customer retention throughout the holiday season.
The marketing options available to companies have expanded dramatically over the past few years. One particular form of marketing that’s gaining popularity is SMS marketing.
Customer acquisition costs (CACs) are one of the biggest expenses for any eCommerce company. In industries like fashion, beauty, skincare, luxury, lifestyle, and home goods, CACs are on the high end.
Not generating revenue off of your brand’s social media like you thought you would? Read these tips to increase your ROI for your social accounts.
If your business isn’t using email marketing, you are missing out on a massive opportunity to acquire and retain customers. Over half of the world’s population uses email, which means there’s a good chance that the people you need to reach are a part of that group.
Whether you’re new to Klaviyo or you're a seasoned pro, it’s always good to learn more. This email marketing tool offers a variety of automations that can make your life easier. By instituting the right flows, you can boost your email marketing strategy quickly.
Study after study confirms the value of email marketing. From encouraging loyalty to boosting average order values, it works because by opting in, buyers have already signaled their interest in your brand. Whether it’s about new content or your latest promotion, they expect to hear from you.
Word-of-mouth marketing in e-commerce may seem like an old-fashioned sales technique, but the reality is that it’s as effective as ever in the age of social media marketing. Every marketing strategy should include a word-of-mouth marketing (WOMM) angle.
Building your email subscriber list is one of the most valuable things you can do for your brand and marketing efforts. Keeping up with modern techniques can help you grow that subscriber list with ease. The problem is learning how to collect emails without turning off customers.
In episode 22, Agency X hosts Senior Strategist David Anzalone and CEO John Surdakowski list out the e-commerce marketing stack we find to be the most efficient when it comes to the options on Shopify.
Brick and mortar shops are out and e-commerce is in. Plenty of consumers are turning away from the inconvenience and limited inventory of brick and mortar establishments for the simplicity of ordering online. Home brands have taken note of the trend, and the race to implement successful e-commerce marketing methods is on.
This article has been updated to expand on influencer data in 2021. Product placement as a form of advertising is nothing new. All you have to do is refer to the movies to see stars using beauty products, drinking soda (label out), and wearing garments (and name-dropping designers) in a bid to raise public interest in the brand.