E-commerce Insights

Our thoughts on e-commerce, technology, Shopify and design. Actionable advice to grow your business.

How Home Brands Can Use Email & SMS Marketing to Improve Customer Retention
Email Marketing

How Home Brands Can Use Email & SMS Marketing to Improve Customer Retention

Naturally, home brands have to think about customer acquisition — the “new friends” of the retail world — but your existing customers matter too. In fact, retention may have even more of an impact on growth than acquisition. Just like keeping old friends, retaining existing customers means staying in touch. That’s where SMS and email marketing for home brands come in. These channels are perfectly suited to the kind of ongoing relationship that you want to have with your customers, and they’re easy to use as well.

Klaviyo Email Marketing for E-commerce Brands
Email Marketing

Klaviyo Email Marketing for E-commerce Brands

Email marketing is one of the most useful revenue-generating tools every brand should be using. No matter what industry your brand is in, incorporating email marketing into your customer communications will not only generate revenue, but it will also increase your customer lifetime value and nurture valuable relationships with your customers. At Avex, we use Klaviyo for our clients’ email marketing. Below we break down the most useful flows and list segmentations every brand should consider.

5 Growth Marketing Ideas for Beauty Brands
Avex Designs

5 Growth Marketing Ideas for Beauty Brands

Growth marketing is the practice of attracting and retaining customers to consistently increase profits year-over-year. Attracting customers is great, but growth marketing is more focused on conversion and the average lifetime value of a customer. Beauty brands have an advantage in this space, as loyal customers will continue to buy products on a regular basis […]

How Augmented Reality & Virtual Reality Will Change the Future of Marketing
augmented reality

How Augmented Reality & Virtual Reality Will Change the Future of Marketing

Brands are finding it difficult to stand out and reach their targeted audience. Social media, print ads, and online marketing need to evolve to stay relevant, which is why marketers are recognizing augmented and virtual reality to reach audiences. But, augmented reality and virtual reality are limited with expected growth in the next decade.

How Brands Can Leverage User Generated Content
content

How Brands Can Leverage User Generated Content

How Brands Can Leverage User Generated Content This is an era of advertising. Brands left and right hold seminars and conferences on how to break through the clutter and entice new customers and clients to open up their wallets and spend to their heart’s content. Unfortunately, this is much easier said than done. Marketing efforts […]