E-commerce Insights

Our thoughts on e-commerce, technology, Shopify and design. Actionable advice to grow your business.

5 BFCM Marketing Campaigns That Stood Out!
Marketing

5 BFCM Marketing Campaigns That Stood Out!

When it comes to BFCM there is no right or wrong way to communicate your promotions; the goal is to creatively ensure the right messages get to the right audience, at the right time, and at the right place.

Don’t Zzz on Generation Z this Holiday Season
Klaviyo

Don’t Zzz on Generation Z this Holiday Season

Gen Z has been on every brand’s radar not only because they are tech-savvy and mobile-first, but because they display a notable convergence in generational mindset specifically when it comes to consumerism and their expectations of brands.

Best SMS Marketing Platforms
SMS Marketing

Best SMS Marketing Platforms

The marketing options available to companies have expanded dramatically over the past few years. One particular form of marketing that’s gaining popularity is SMS marketing.

How Social Media Can Skyrocket Sales
Social Media Marketing

How Social Media Can Skyrocket Sales

Not generating revenue off of your brand’s social media like you thought you would? Read these tips to increase your ROI for your social accounts.

Guide to Klaviyo Pricing: Is It Worth It?
Retention Marketing

Guide to Klaviyo Pricing: Is It Worth It?

If your business isn’t using email marketing, you are missing out on a massive opportunity to acquire and retain customers. Over half of the world’s population uses email, which means there’s a good chance that the people you need to reach are a part of that group.

Best Klaviyo Flow Examples
Email Marketing

Best Klaviyo Flow Examples

Whether you’re new to Klaviyo or you're a seasoned pro, it’s always good to learn more. This email marketing tool offers a variety of automations that can make your life easier. By instituting the right flows, you can boost your email marketing strategy quickly.

Best Days and Times to Send Emails Using Klaviyo
Email Marketing

Best Days and Times to Send Emails Using Klaviyo

Study after study confirms the value of email marketing. From encouraging loyalty to boosting average order values, it works because by opting in, buyers have already signaled their interest in your brand. Whether it’s about new content or your latest promotion, they expect to hear from you.

Why Word-of-Mouth Marketing Is More Important Than Ever in E-Commerce
word of mouth marketing

Why Word-of-Mouth Marketing Is More Important Than Ever in E-Commerce

Word-of-mouth marketing in e-commerce may seem like an old-fashioned sales technique, but the reality is that it’s as effective as ever in the age of social media marketing. Every marketing strategy should include a word-of-mouth marketing (WOMM) angle.

Tips For Using Klaviyo to Collect More Customer Emails
klaviyo

Tips For Using Klaviyo to Collect More Customer Emails

Building your email subscriber list is one of the most valuable things you can do for your brand and marketing efforts. Keeping up with modern techniques can help you grow that subscriber list with ease. The problem is learning how to collect emails without turning off customers.

Agency X Podcast: Best Marketing Apps On Shopify
shopify

Agency X Podcast: Best Marketing Apps On Shopify

In episode 22, Agency X hosts Senior Strategist David Anzalone and CEO John Surdakowski list out the e-commerce marketing stack we find to be the most efficient when it comes to the options on Shopify.

How To Optimize Klaviyo Email Marketing For Home Brands
email marketing

How To Optimize Klaviyo Email Marketing For Home Brands

Brick and mortar shops are out and e-commerce is in. Plenty of consumers are turning away from the inconvenience and limited inventory of brick and mortar establishments for the simplicity of ordering online. Home brands have taken note of the trend, and the race to implement successful e-commerce marketing methods is on.

The Science of Social Media Product Placement
Social Media

The Science of Social Media Product Placement

This article has been updated to expand on influencer data in 2021. Product placement as a form of advertising is nothing new. All you have to do is refer to the movies to see stars using beauty products, drinking soda (label out), and wearing garments (and name-dropping designers) in a bid to raise public interest in the brand.