E-commerce Insights

Loyalty today requires a thoughtful mix of inclusivity and exclusivity. Inclusive experiences build broad engagement, while exclusive rewards create a sense of belonging and value. Together, they cultivate deeper relationships with customers, grounded in trust and authentic connections.

John Surdakowski and Luis Espinal sit down to discuss how user-generated content, such as reviews and photos, can help build a community for DTC brands.

The research is in: companies are studying it, and Forbes is quoting it. Accenture has reported that over 90% of US companies use customer loyalty programs and offer incentives to maintain customer retention.