E-commerce Insights

A comprehensive list of tips to improve your email and SMS marketing in 2022.

If your business isn’t using email marketing, you are missing out on a massive opportunity to acquire and retain customers. Over half of the world’s population uses email, which means there’s a good chance that the people you need to reach are a part of that group.

Whether you’re new to Klaviyo or you're a seasoned pro, it’s always good to learn more. This email marketing tool offers a variety of automations that can make your life easier. By instituting the right flows, you can boost your email marketing strategy quickly.

Study after study confirms the value of email marketing. From encouraging loyalty to boosting average order values, it works because by opting in, buyers have already signaled their interest in your brand. Whether it’s about new content or your latest promotion, they expect to hear from you.

Building your email subscriber list is one of the most valuable things you can do for your brand and marketing efforts. Keeping up with modern techniques can help you grow that subscriber list with ease. The problem is learning how to collect emails without turning off customers.

Brick and mortar shops are out and e-commerce is in. Plenty of consumers are turning away from the inconvenience and limited inventory of brick and mortar establishments for the simplicity of ordering online. Home brands have taken note of the trend, and the race to implement successful e-commerce marketing methods is on.

Marketing your brand has never been harder than it is today. Because of the sheer number of options for reaching out to consumers, modern marketers need to fight through the noise to get attention. Many people are steadily setting up more filters and blocks to avoid advertising, to the point where many are filtering out marketing materials entirely. The costs of gaining new customers are skyrocketing.

Naturally, home brands have to think about customer acquisition — the “new friends” of the retail world — but your existing customers matter too. In fact, retention may have even more of an impact on growth than acquisition. Just like keeping old friends, retaining existing customers means staying in touch. That’s where SMS and email marketing for home brands come in. These channels are perfectly suited to the kind of ongoing relationship that you want to have with your customers, and they’re easy to use as well.

Email marketing is one of the most useful revenue-generating tools every brand should be using. No matter what industry your brand is in, incorporating email marketing into your customer communications will not only generate revenue, but it will also increase your customer lifetime value and nurture valuable relationships with your customers. At Avex, we use Klaviyo for our clients’ email marketing. Below we break down the most useful flows and list segmentations every brand should consider.