Study after study confirms the value of email marketing. From encouraging loyalty to boosting average order values, it works because by opting in, buyers have already signaled their interest in your brand. Whether it’s about new content or your latest promotion, they expect to hear from you.
Building your email subscriber list is one of the most valuable things you can do for your brand and marketing efforts. Keeping up with modern techniques can help you grow that subscriber list with ease. The problem is learning how to collect emails without turning off customers.
Brick and mortar shops are out and e-commerce is in. Plenty of consumers are turning away from the inconvenience and limited inventory of brick and mortar establishments for the simplicity of ordering online. Home brands have taken note of the trend, and the race to implement successful e-commerce marketing methods is on.
How many emails should your brand send out every week? What are the best email practices for subscription-based brands? We answer these questions and more with the help of our guest, Morgan, who is Avex's very own email marketing manager.
Marketing your brand has never been harder than it is today. Because of the sheer number of options for reaching out to consumers, modern marketers need to fight through the noise to get attention. Many people are steadily setting up more filters and blocks to avoid advertising, to the point where many are filtering out marketing materials entirely. The costs of gaining new customers are skyrocketing.