E-commerce Insights

Our thoughts on e-commerce, technology, Shopify and design. Actionable advice to grow your business.

Heat Maps: The X-Ray Vision of E-Commerce Success
Conversion Rate Optimization

Heat Maps: The X-Ray Vision of E-Commerce Success

In e-commerce, heatmaps act as a compass, guiding merchants toward data-driven decisions that optimize user experience and maximize user engagement and retention. Delve deeper into user behavior, drive informed business decisions, and elevate the overall performance of your online store.

Get Insight into how Avex and Videowise can Elevate your eCommerce Metrics!
Conversion Rate Optimization

Get Insight into how Avex and Videowise can Elevate your eCommerce Metrics!

Avex partners with Videowise, an end-to-end video infrastructure for brands & retailers, to help merchants leverage video social proof and shoppable videos to showcase products, complement the user experience, boost customer engagement across integrated and impactful touchpoints, and strengthen customer-brand relationships - ultimately boosting conversions, primarily on product description pages. 

Fool-proofing Your eCommerce Checkout Experience!
Conversion Rate Optimization

Fool-proofing Your eCommerce Checkout Experience!

Reduce eCommerce cart abandonment and save two-thirds of your online transactions by building your storefront's checkout pages on the foundations of flexibility, security, support, trust, and functionality.

Google Optimize to sunset with the rise of Google Analytics 4
Conversion Rate Optimization

Google Optimize to sunset with the rise of Google Analytics 4

Google just announced that resources are being shifted from maintaining Google Optimize to improving the capabilities and features of Google Analytics 4 (GA4) to act as a central measurement and data intelligence hub. More on what to expect and how to assess the best course of action to meet your business optimization goals...

A/B Testing Tips for Home Brands
A/B Testing

A/B Testing Tips for Home Brands

A/B testing can help you to drastically increase your conversions without taking up too much of your workday. This marketing technique can be of value when evaluating how your landing pages perform.

How to Increase Average Order Value on Shopify Plus
Average Order Value

How to Increase Average Order Value on Shopify Plus

Increasing the average order value (AOV) of your online retail store can equate to an increase in profit. When an eCommerce beauty brand sells more from its product catalog, that retailer is likely to make more profit.

How to Reduce Shopify Abandoned Carts
Abandoned Cart Rate

How to Reduce Shopify Abandoned Carts

Online shopping should be a seamless experience with no roadblocks for the customer. Ensure a smooth and easy shopping experience, and you may see a decrease in cart abandonment.

Getting Started with eCommerce Personalization Strategies
eCommerce Personalization

Getting Started with eCommerce Personalization Strategies

You've probably heard of eCommerce personalization, but if you're like many companies, your eyes may glaze over at the mention of yet one more marketing buzzword. If that's the case, you may be missing out on an opportunity to garner greater customer interest in your brand and develop a customizable marketing strategy that will turn into increased sales and stronger customer loyalty.

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