Best eCommerce Blogs to Follow in 2022

If we’ve learned anything about eCommerce in the past two years, it’s that the eCommerce industry is ever-changing. With the growth of eCommerce due to things like lockdowns and WFH life, it’s been hard to keep up with all of the latest trends. 

There are a few ways to stay hip in this industry: podcasts, newsletters, social media posts…but oftentimes, they’re leading you to one thing: articles! That’s where companies and thought leaders can share their insights and knowledge (for free, might we add) to the general public. 

That’s why we put together a list of the best, most valuable blogs that talk about eCommerce. Whether you’re doing research for content, trying to find inspiration for your brand, or looking to improve a certain aspect of your business, this list will help you narrow down your search and save you time and energy. Plus, you can trust that these companies know what they’re talking about!

From eCommerce experts to agencies to SaaS products to overall platforms, here’s a list of the top 9 blogs in the business (in no particular order).

Shopify

With 1 million users, Shopify is one of the best platforms to use when housing your eCommerce site. Their blog page includes content covering the latest news and most inspiring success stories, for new businesses all the way up to eight-figure brands. 

Site visitors are able to search for blogs with topics including sales and marketing, founder stories, and content for brands just starting out. Shopify is constantly pushing out content, so it’s worth it to check back every now and then to see what’s new.

An article we love: Why Online Reviews Are Essential (and How to Get Them) 

Yotpo

Yotpo is a SaaS product used to improve customer loyalty for eCommerce brands. On top of that, they run a fantastic blog page. You can find articles on tips for referrals, loyalty programs, and reviews and ratings. 

The page uniquely allows you to filter blogs by topic or by type, making it quick and easy to find courses, ebooks, and guides. Yotpo also gives you the option to subscribe to their content with your email, so you can stay up to date on their content. 

An article we love: From Reviews to Retention: How Brands Can Build Loyalty with Reviews

Hubspot

If you’ve ever done research on marketing, you’ve likely run into a Hubspot guide. It’s one of the leading platforms that provides marketers with everything they would need, from resources to the ability to create and send newsletters, to their social media scheduling functionality. 

When it comes to their blog, they actually have multiple pages: marketing, sales, service, website, and the hustle. We want to highlight their marketing articles, where over 600,000 marketers have subscribed. While the articles aren’t all eCommerce based, they provide insights on topics eCommerce merchants can use to grow, like content marketing, paid ads, and social media marketing. 

An article we love: The Ultimate Guide to Marketing Strategies & How to Improve Your Digital Presence

A Better Lemonade Stand

Run by a former Shopify employee, A Better Lemonade Stand is a go-to hub for all resources connected to eCommerce. They section their blog out by articles for brands building, launching, or growing, making sure every type of business can utilize their insights.

When scrolling through the blog page, you can see which blogs are trending, and how many shares each article has, which is a small yet effective feature when trying to understand eCommerce trends. The company also offers free webinars. 

An article we love: Social Commerce: How to Drive Social Media Sales in 2021

Ecommerce Fuel

Ecommerce Fuel is a membership organization created by entrepreneur Andrew Youderian. Store owners can apply to be a part of the “world’s largest community of 7- and 8-Figure stores,” with over a thousand other members. 

This blog is perfect for merchants looking to scale their businesses. Search by topics like drop-shipping, lifestyle and growth, or popular articles. The page has a simple layout, making it easy to navigate, so you can become a more knowledgeable brand owner in no time.

An article we love: Overcoming the Limitations of Shopify Plus

Avex Designs

We hope it’s okay that we use this section to humbly brag about our blog page. Avex is an eCommerce agency that specializes in email marketing, conversion rate optimization, and website design and development. We use our blog page to give insights on those topics, and to share company news.

Guides, SaaS product and Shopify store lists, and brand success stories make up the blog section of our website. We also have a page dedicated to our podcast, with highlights and episode transcriptions. 

An article we love: Guide to SMS and Email Marketing for 2022

BigCommerce

BigCommerce is an eCommerce platform that shares valuable insights on various eCommerce topics. They publish content based on news, customer stories, eCommerce strategy, and their podcast. 

For each type of post, there’s an option to give your email, so you can keep up with those exact blogs and not have your inbox full of content you’re less interested in.  On top of that, you can choose an even more specific category like omnichannel strategies or product news, making it even simpler to learn more about a topic you’re interested in.

An article we love: 5 CBD Industry Predictions for 2022 

Okendo

If you’re looking to manage reviews and user-generated content for your eCommerce brand, Okendo is the way to go. They help businesses scale using feedback from the customer, and integrate with other platforms like Klaviyo and Gorgias. Okendo’s blog page is a new feature to their site, so get ahead of the curve and start reading.

Their page gives off a mobile device feel, which is unique when it comes to blogs. There are several topics to choose from, including customer retention, marketing, and partners. You can also view by category, with case studies, webinars, and ebooks as options as well.

An article we love: A Guide for Leveraging Personalization in the Food + Beverage Industry

Neil Patel

If there was going to be an eCommerce influencer, Neil Patel would fit the bill. He’s a NYT best-selling author, entrepreneur, and marketer. He’s got 1 million subscribers on YouTube, where he educates his viewers on all things marketing. 

He writes articles for people looking to learn about any stage of the eCommerce process. One thing that stands out is his bold full page popup that asks if you’d like to have him help with your SEO. If you’re tired of reading, you can also head over to his videos to learn more. 

An article we love: The Latest Marketing Trends & Predictions for 2022

Conclusion

In 2022, technology has advanced enough that people can learn a lot without reading lengthy pieces (podcasts, YouTube videos, webinars, etc). However, sometimes a good article can get you where you need to be faster than anything else. A great place to start whenever you’re researching about eCommerce is any one of these sites listed above. If you need more guidance, talk to us today by heading over to our contact page.