E-commerce Insights

Out of the 1,700,000 businesses worldwide on Shopify, which CPG brands stick out as the top 10? Read more to find out.

If you want to boost customer loyalty, increase profits, sell extra inventory, and/or attract new customers, running this type of sale is a good idea.

Avex gave Simmons an e-commerce makeover by creating a DTC channel for the company on Shopify Plus.

If your business isn’t using email marketing, you are missing out on a massive opportunity to acquire and retain customers. Over half of the world’s population uses email, which means there’s a good chance that the people you need to reach are a part of that group.

One of the incentives of upgrading to Shopify Plus is the ability to customize the checkout experience for your shop. The question is: how much should you change? Avex CEO and Founder John Surdakowski and Senior Strategist David Anzalone answer this and more in episode 25 of their podcast, Agency X.

Digital retail is becoming more and more integrated into everyday consumers’ lives. In 2020 alone, the U.S. e-commerce industry grew by 44%, driving more than $860 billion in sales. ‌

Fashion Makes Change, a project of Rockefeller Philanthropy Advisors, launched an app with Shopify Plus to provide customers the opportunity to donate to climate change through women’s empowerment at checkout.

Natural Dog Company came to us hoping for a faster website, pointed designs, and a simpler checkout process. Our team of developers, designers, and strategists made all of that happen and more.

Whether you’re new to Klaviyo or you're a seasoned pro, it’s always good to learn more. This email marketing tool offers a variety of automations that can make your life easier. By instituting the right flows, you can boost your email marketing strategy quickly.

We are excited to announce that our agency is up for an award at the 2020 Yotpo Partner Awards!

Wondering how best to handle common issues that awry when sending subscriptions out to those VIP customers? Look no further.

As a DTC company, your brand is focused on making your customers happy. You’ve probably done the work to narrow down your target audience and refine your products to meet their needs. You may even have a website that looks good and gets sales. Still, there’s always an opportunity for improvement.

Study after study confirms the value of email marketing. From encouraging loyalty to boosting average order values, it works because by opting in, buyers have already signaled their interest in your brand. Whether it’s about new content or your latest promotion, they expect to hear from you.

In episode 23 of Agency X, David and John share their insights on the construction and maintenance of landing pages.

Word-of-mouth marketing in e-commerce may seem like an old-fashioned sales technique, but the reality is that it’s as effective as ever in the age of social media marketing. Every marketing strategy should include a word-of-mouth marketing (WOMM) angle.