E-commerce Insights

Our thoughts on e-commerce, technology, Shopify and design. Actionable advice to grow your business.

Why DTC Brands Need A/B Testing
A/B Testing

Why DTC Brands Need A/B Testing

As a DTC company, your brand is focused on making your customers happy. You’ve probably done the work to narrow down your target audience and refine your products to meet their needs. You may even have a website that looks good and gets sales. Still, there’s always an opportunity for improvement.

Best Days and Times to Send Emails Using Klaviyo
Email Marketing

Best Days and Times to Send Emails Using Klaviyo

Study after study confirms the value of email marketing. From encouraging loyalty to boosting average order values, it works because by opting in, buyers have already signaled their interest in your brand. Whether it’s about new content or your latest promotion, they expect to hear from you.

Why Word-of-Mouth Marketing Is More Important Than Ever in E-Commerce
word of mouth marketing

Why Word-of-Mouth Marketing Is More Important Than Ever in E-Commerce

Word-of-mouth marketing in e-commerce may seem like an old-fashioned sales technique, but the reality is that it’s as effective as ever in the age of social media marketing. Every marketing strategy should include a word-of-mouth marketing (WOMM) angle.

Tips For Using Klaviyo to Collect More Customer Emails
klaviyo

Tips For Using Klaviyo to Collect More Customer Emails

Building your email subscriber list is one of the most valuable things you can do for your brand and marketing efforts. Keeping up with modern techniques can help you grow that subscriber list with ease. The problem is learning how to collect emails without turning off customers.

Agency X Podcast: Best Marketing Apps On Shopify
marketing

Agency X Podcast: Best Marketing Apps On Shopify

In episode 22, Agency X hosts Senior Strategist David Anzalone and CEO John Surdakowski list out the e-commerce marketing stack we find to be the most efficient when it comes to the options on Shopify.

How To Optimize Klaviyo Email Marketing For Home Brands
email marketing

How To Optimize Klaviyo Email Marketing For Home Brands

Brick and mortar shops are out and e-commerce is in. Plenty of consumers are turning away from the inconvenience and limited inventory of brick and mortar establishments for the simplicity of ordering online. Home brands have taken note of the trend, and the race to implement successful e-commerce marketing methods is on.

The Science of Social Media Product Placement
Social Media

The Science of Social Media Product Placement

This article has been updated to expand on influencer data in 2021. Product placement as a form of advertising is nothing new. All you have to do is refer to the movies to see stars using beauty products, drinking soda (label out), and wearing garments (and name-dropping designers) in a bid to raise public interest in the brand.

Agency X Podcast: When Your Company Should Upgrade To Shopify Plus
Shopify

Agency X Podcast: When Your Company Should Upgrade To Shopify Plus

In episode 21 of Agency X, our CEO John Surdakowski and Senior Ecom Strategist David Anzalone talk through the things they consider for a brand after they ask the very common question of “should I upgrade from Shopify to Shopify Plus?” While the answer is not a simple and straightforward one, John and David do their best to break down how to know your brand is ready for Plus.

How To Create High Quality Product Photography For E-commerce Stores
product photography

How To Create High Quality Product Photography For E-commerce Stores

How much are you spending on your website’s product photos? How about your social media assets? In an age where brands are suggested to post 3-5 times a week on social media, the photography and graphic design work is endless. One way to cut costs and ensure having full control over your product photography is by shooting your photos in-house.

Increase Klaviyo Email Open Rates With These Email Subject Line Tips
email open rates

Increase Klaviyo Email Open Rates With These Email Subject Line Tips

The art of writing an engaging email subject line is just that: an art. There’s no one perfect subject line, just like there’s no single perfect painting. However, there are plenty of techniques to improve your subject lines and important strategies to determine whether you’re making an impact.

5 Ways Klaviyo SMS Marketing Improves Customer Retention
sms marketing

5 Ways Klaviyo SMS Marketing Improves Customer Retention

Marketing your brand has never been harder than it is today. Because of the sheer number of options for reaching out to consumers, modern marketers need to fight through the noise to get attention. Many people are steadily setting up more filters and blocks to avoid advertising, to the point where many are filtering out marketing materials entirely. The costs of gaining new customers are skyrocketing.

The 10 Best Shopify Plus Stores

The 10 Best Shopify Plus Stores

This article has been updated to expand on the 10 Best Shopify Plus Stores. 2020 was an interesting year, to say the least, with exponential growth in the e-commerce space. Some of the stats in this article have been far surpassed due to the explosion of Shopify Plus and e-commerce in general.

What is a Paid Discovery & Why Does Our Agency Require Them?

What is a Paid Discovery & Why Does Our Agency Require Them?

When you’re searching for your next agency to build or optimize your Shopify Plus ecommerce website or even start a new Klaviyo email marketing retainer, you may hear the term “Paid Discovery”. What is a paid discovery and why are we requiring them for all of our projects?

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