As a DTC company, your brand is focused on making your customers happy. You’ve probably done the work to narrow down your target audience and refine your products to meet their needs. You may even have a website that looks good and gets sales. Still, there’s always an opportunity for improvement.
Our thoughts on e-commerce, technology, Shopify and design. Actionable advice to grow your business.
Study after study confirms the value of email marketing. From encouraging loyalty to boosting average order values, it works because by opting in, buyers have already signaled their interest in your brand. Whether it’s about new content or your latest promotion, they expect to hear from you.
In episode 23 of Agency X, David and John share their insights on the construction and maintenance of landing pages.
Word-of-mouth marketing in e-commerce may seem like an old-fashioned sales technique, but the reality is that it’s as effective as ever in the age of social media marketing. Every marketing strategy should include a word-of-mouth marketing (WOMM) angle.
Building your email subscriber list is one of the most valuable things you can do for your brand and marketing efforts. Keeping up with modern techniques can help you grow that subscriber list with ease. The problem is learning how to collect emails without turning off customers.
In episode 22, Agency X hosts Senior Strategist David Anzalone and CEO John Surdakowski list out the e-commerce marketing stack we find to be the most efficient when it comes to the options on Shopify.
Brick and mortar shops are out and e-commerce is in. Plenty of consumers are turning away from the inconvenience and limited inventory of brick and mortar establishments for the simplicity of ordering online. Home brands have taken note of the trend, and the race to implement successful e-commerce marketing methods is on.
This article has been updated to expand on influencer data in 2021. Product placement as a form of advertising is nothing new. All you have to do is refer to the movies to see stars using beauty products, drinking soda (label out), and wearing garments (and name-dropping designers) in a bid to raise public interest in the brand.
In episode 21 of Agency X, our CEO John Surdakowski and Senior Ecom Strategist David Anzalone talk through the things they consider for a brand after they ask the very common question of “should I upgrade from Shopify to Shopify Plus?” While the answer is not a simple and straightforward one, John and David do their best to break down how to know your brand is ready for Plus.
How much are you spending on your website’s product photos? How about your social media assets? In an age where brands are suggested to post 3-5 times a week on social media, the photography and graphic design work is endless. One way to cut costs and ensure having full control over your product photography is by shooting your photos in-house.
The art of writing an engaging email subject line is just that: an art. There’s no one perfect subject line, just like there’s no single perfect painting. However, there are plenty of techniques to improve your subject lines and important strategies to determine whether you’re making an impact.
Agency X Podcast: E-commerce Email Marketing Do's and Don'ts (w/Morgan Mulloy, our Email Marketing Manager)
How many emails should your brand send out every week? What are the best email practices for subscription-based brands? We answer these questions and more with the help of our guest, Morgan, who is Avex's very own email marketing manager.
Marketing your brand has never been harder than it is today. Because of the sheer number of options for reaching out to consumers, modern marketers need to fight through the noise to get attention. Many people are steadily setting up more filters and blocks to avoid advertising, to the point where many are filtering out marketing materials entirely. The costs of gaining new customers are skyrocketing.
This article has been updated to expand on the 10 Best Shopify Plus Stores. 2020 was an interesting year, to say the least, with exponential growth in the e-commerce space. Some of the stats in this article have been far surpassed due to the explosion of Shopify Plus and e-commerce in general.
When you’re searching for your next agency to build or optimize your Shopify Plus ecommerce website or even start a new Klaviyo email marketing retainer, you may hear the term “Paid Discovery”. What is a paid discovery and why are we requiring them for all of our projects?