E-commerce Insights

Our thoughts on e-commerce, technology, Shopify and design. Actionable advice to grow your business.

How Brands Are Increasing Sales with SMS Marketing
SMS Marketing

How Brands Are Increasing Sales with SMS Marketing

Are you using a marketing medium that offers a 98% open rate and reaches customers wherever they are? If not, it’s time to look into e-commerce SMS marketing.

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How Home Brands Can Use Email & SMS Marketing to Improve Customer Retention
Email Marketing

How Home Brands Can Use Email & SMS Marketing to Improve Customer Retention

Naturally, home brands have to think about customer acquisition — the “new friends” of the retail world — but your existing customers matter too. In fact, retention may have even more of an impact on growth than acquisition. Just like keeping old friends, retaining existing customers means staying in touch. That’s where SMS and email marketing for home brands come in. These channels are perfectly suited to the kind of ongoing relationship that you want to have with your customers, and they’re easy to use as well.

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Introducing Our BFCM E-commerce Audit & Strategy

Introducing Our BFCM E-commerce Audit & Strategy

Preparing for Black Friday & Cyber Monday is imperative for having a successful holiday sales season. We are helping merchants identify areas of opportunity and supporting them in the lead-up to BFCM and beyond.

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How Home Brands Can Use Shopify Plus to Launch & Scale
Shopify

How Home Brands Can Use Shopify Plus to Launch & Scale

As a Shopify Plus agency partner, we aim to help every merchant get the most out of Shopify’s robust features. This powerful e-commerce platform can be leveraged to launch online stores in a fraction of the time compared to traditional enterprise solutions. Recently, we helped home goods brand Simmons Serta Bedding launch their first DTC website on Shopify Plus, which involved a custom ERP integration. Home goods brands that wholesale but are looking to expand into the DTC space are especially well-suited to benefit from Shopify Plus’ powerful enterprise e-commerce features.

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Virtual Panel | Automating & Optimizing CX for DTC Brands | August 18th, 3pm ET

Virtual Panel | Automating & Optimizing CX for DTC Brands | August 18th, 3pm ET

You're invited to Avex's virtual panel with Klaviyo & Returnly on Automating & Optimizing CX for DTC brands. August 18th at 3pm ET! Save your spot today.

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Klaviyo Email Marketing for E-commerce Brands
Email Marketing

Klaviyo Email Marketing for E-commerce Brands

Email marketing is one of the most useful revenue-generating tools every brand should be using. No matter what industry your brand is in, incorporating email marketing into your customer communications will not only generate revenue, but it will also increase your customer lifetime value and nurture valuable relationships with your customers. At Avex, we use Klaviyo for our clients’ email marketing. Below we break down the most useful flows and list segmentations every brand should consider.

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