Marketing your brand has never been harder than it is today. Because of the sheer number of options for reaching out to consumers, modern marketers need to fight through the noise to get attention. Many people are steadily setting up more filters and blocks to avoid advertising, to the point where many are filtering out marketing materials entirely. The costs of gaining new customers are skyrocketing.
This article has been updated to expand on the 10 Best Shopify Plus Stores. 2020 was an interesting year, to say the least, with exponential growth in the e-commerce space. Some of the stats in this article have been far surpassed due to the explosion of Shopify Plus and e-commerce in general.
When you’re searching for your next agency to build or optimize your Shopify Plus ecommerce website or even start a new Klaviyo email marketing retainer, you may hear the term “Paid Discovery”. What is a paid discovery and why are we requiring them for all of our projects?
Selling electronics online directly to consumers is nothing new, so perhaps it's surprising that so many e-commerce brands operate with outdated methods. Today's consumers expect electronics websites to offer a high-quality, virtual experience that mimics in-store shopping.
Next in our Top 10 series is our list of the best food & beverage brands on Shopify. We outline what they’re doing well and how you can improve your own.
Kicking off our Top 10 series of the best Shopify stores is our compilation of the best skincare & beauty websites on Shopify Plus. We outline what they’re doing well and how you can improve your own.
In early 2020, the abandoned cart rate shot up to nearly 95% as locked-down consumers increasingly turned online for their shopping. However, abandoned cart rates for beauty brands have now decreased to 74%—below the cross-industry average. Keep your rates low with these email & SMS tips to re-engage abandoned cart customers.
We are extremely excited to announce that we are offiically Klaviyo Master Gold Partners! We've always been close partners with Klaviyo and a big fan of their highly-intuitive and comprehensive platform. We've been doing a lot with email marketing for DTC e-commerce brands this past year, and we cannot wait to do more in 2021.
Customer experience (CX) technology has become a central focus for direct-to-consumer (DTC) brands, whether they are engaging buyers online through e-commerce platforms, fostering seamless in-person customer encounters, or integrating both online and offline experiences.
As Cyber Weekend and the holiday shopping season draw closer, the competition for consumer attention will be heating up. Retailers often feel a lot of pressure to join in the discount madness of the season, but slashing prices isn’t a good solution for every brand. There are other ways to compete in the holiday madness and drive traffic to your e-commerce site. Here are some e-commerce discount alternatives that work well both during the holidays and throughout the year.
The Black Friday/Cyber Monday (BFCM) shopping season is always intense, but this year will be especially demanding. With most shopping taking place online, e-commerce retailers and online shops are going to be swamped. Don’t panic! Prepare the way you should, and you’ll weather this Black Friday season just fine.
Are you using a marketing medium that offers a 98% open rate and reaches customers wherever they are? If not, it’s time to look into e-commerce SMS marketing.
Naturally, home brands have to think about customer acquisition — the “new friends” of the retail world — but your existing customers matter too. In fact, retention may have even more of an impact on growth than acquisition. Just like keeping old friends, retaining existing customers means staying in touch. That’s where SMS and email marketing for home brands come in. These channels are perfectly suited to the kind of ongoing relationship that you want to have with your customers, and they’re easy to use as well.
Preparing for Black Friday & Cyber Monday is imperative for having a successful holiday sales season. We are helping merchants identify areas of opportunity and supporting them in the lead-up to BFCM and beyond.
As a Shopify Plus agency partner, we aim to help every merchant get the most out of Shopify’s robust features. This powerful e-commerce platform can be leveraged to launch online stores in a fraction of the time compared to traditional enterprise solutions. Recently, we helped home goods brand Simmons Serta Bedding launch their first DTC website on Shopify Plus, which involved a custom ERP integration. Home goods brands that wholesale but are looking to expand into the DTC space are especially well-suited to benefit from Shopify Plus’ powerful enterprise e-commerce features.