E-commerce Insights

Next in our Top 10 series is our list of the best food & beverage brands on Shopify. We outline what they’re doing well and how you can improve your own.

Kicking off our Top 10 series of the best Shopify stores is our compilation of the best skincare & beauty websites on Shopify Plus. We outline what they’re doing well and how you can improve your own.

In early 2020, the abandoned cart rate shot up to nearly 95% as locked-down consumers increasingly turned online for their shopping. However, abandoned cart rates for beauty brands have now decreased to 74%—below the cross-industry average. Keep your rates low with these email & SMS tips to re-engage abandoned cart customers.

We are extremely excited to announce that we are offiically Klaviyo Master Gold Partners! We've always been close partners with Klaviyo and a big fan of their highly-intuitive and comprehensive platform. We've been doing a lot with email marketing for DTC e-commerce brands this past year, and we cannot wait to do more in 2021.

Customer experience (CX) technology has become a central focus for direct-to-consumer (DTC) brands, whether they are engaging buyers online through e-commerce platforms, fostering seamless in-person customer encounters, or integrating both online and offline experiences.

As Cyber Weekend and the holiday shopping season draw closer, the competition for consumer attention will be heating up. Retailers often feel a lot of pressure to join in the discount madness of the season, but slashing prices isn’t a good solution for every brand. There are other ways to compete in the holiday madness and drive traffic to your e-commerce site. Here are some e-commerce discount alternatives that work well both during the holidays and throughout the year.