Gated drops are redefining ecommerce in 2025 by creating urgency, increasing mobile app conversions, and driving customer loyalty. See how Avex helped Vitality launch a high-impact strategy focused on exclusivity, personalization, and retention.
Avex, the eCommerce agency for industry-leading brands, is proud to announce its recognition as a Shopify Premier Partner in the new Shopify Partner Program. This milestone for the brands we build with unlocks endless possibilities in building best-in-class unified digital experiences in the industry.
From bold minimalism to AI-generated visuals, 2025’s leading web design trends prioritize clarity, creativity, and brand integrity. This year is less about visual noise and more about intentional, expressive design—where every detail serves a purpose and every interaction deepens the user experience.
We raised the bar with a promise: a bigger, bolder SUITETALKS. And the result? A packed house, forward-thinking dialogue, unforgettable brand moments, and a community that continues to push the boundaries of what’s possible in commerce
Klaviyo’s new B2C CRM helps consumer brands streamline operations, personalize engagement, and scale effortlessly. Built for B2C—not adapted from B2B—it integrates marketing, customer service, analytics, and AI to drive real growth. Discover how it transforms customer engagement and retention.
Most eCommerce strategies focus on either branding or conversion, but true success lies in blending the two. By aligning brand identity with user experience, businesses can drive immediate sales while fostering long-term customer loyalty. Ask yourself the below questions to see how your brand is performing.
Shopify Winter '25 is here with 150+ updates delivering better performance, seamless integration, and a smoother experience. Boring? Not a chance. Explore our top 10 picks from this Edition
In recent years, personalized experiences and targeted marketing have become standard. But now, the spotlight has shifted to a revolutionary concept: personalized trust. Driven by customizable policy management, this approach uses transaction and historical data to create a customized experience for customers.
Nowadays, if you can think of it, there's probably a subscription for it. From streaming services to meal kits and lifestyle products, brands are embracing advanced subscription models to carve out a niche in consumers' minds and stay ahead in the competitive landscape.
Loyalty today requires a thoughtful mix of inclusivity and exclusivity. Inclusive experiences build broad engagement, while exclusive rewards create a sense of belonging and value. Together, they cultivate deeper relationships with customers, grounded in trust and authentic connections.
Avex, an e-commerce agency for industry-leading brands, partnered with Signifyd to highlight 5 standout brand collaborations this year and underscore the importance of a robust tech framework in driving innovation and combating reseller abuse.
Stagnation is the enemy of progress in eCommerce. While it may be tempting to stick with what has worked in the past, true growth comes from pushing boundaries and exploring new ideas. Innovation involves taking calculated risks, whether adopting new technologies, exploring unconventional marketing strategies, or meeting customers with next-level brand experiences.
Explore the latest trends, tools, and innovations shaping modern e-commerce. Access in-depth articles, expert interviews, and successful strategies from leading brands—all designed to keep you ahead of the competition! (PLUS exclusive offers from top technology providers)
