Hugo Boss looked to Avex to provide campaign direction, copywriting and creative for their collaboration with their BOSS line and the NBA that included clothing displaying nine major NBA team logos.
This week, John had the pleasure of picking Gina's brain about all things Syte, the leading product discovery platform for eCommerce. They talk about how product discovery works, its applications, and the importance of customer experience in eCommerce.
The Black Friday/Cyber Monday (BFCM) shopping season is always intense, but this year will be especially demanding. With most shopping taking place online, e-commerce retailers and online shops are going to be swamped. Don’t panic! Prepare the way you should, and you’ll weather this Black Friday season just fine.
Online shopping should be a seamless experience with no roadblocks for the customer. Ensure a smooth and easy shopping experience, and you may see a decrease in cart abandonment.
Every eCommerce store owner knows the importance of increasing conversion rates. An appealing product detail page (PDP) should capture the image of your brand and should turn website visits into actual sales.
You've probably heard of eCommerce personalization, but if you're like many companies, your eyes may glaze over at the mention of yet one more marketing buzzword. If that's the case, you may be missing out on an opportunity to garner greater customer interest in your brand and develop a customizable marketing strategy that will turn into increased sales and stronger customer loyalty.
See how the home goods industry’s top Shopify stores present themselves with this list of the most creative and functional 8.
Inc. Magazine Reveals Annual List of America’s Fastest-Growing Private Companies—the Inc. 5000
This men’s razors brand came to Avex looking to switch to Headless Commerce. With the help of Shogun Frontend and Shopify, we were able to increase subscriptions and average order value while decreasing page load time.
Read the most insightful quotes from our podcast episode with CEO and Founder of a kid’s food company, Tomo Delaney.
A Shopify Plus store is great for any eCommerce business that needs a simple and convenient platform. Still, you can always make your site better with some personalization.
Pulling off successful eCommerce product drops can be great for your brand’s image and incredibly lucrative. However, you better make sure you’ve got the groundwork laid and the community of support, or it could also end up being a big flop for your business.
If you’re ready to make your Shopify store the best it can be, you should be interested in Conversion Rate Optimization (CRO).
Below is a list of the most informative, interesting, and intriguing podcasts that, simply put, talk about the best ways to sell products online.
John Surdakowski and Luis Espinal sit down to discuss how user-generated content, such as reviews and photos, can help build a community for DTC brands.