We are extremely excited to announce that we are offiically Klaviyo Master Gold Partners! We've always been close partners with Klaviyo and a big fan of their highly-intuitive and comprehensive platform. We've been doing a lot with email marketing for DTC e-commerce brands this past year, and we cannot wait to do more in 2021.
Our thoughts on e-commerce, technology, Shopify and design. Actionable advice to grow your business.
Customer experience (CX) technology has become a central focus for direct-to-consumer (DTC) brands, whether they are engaging buyers online through e-commerce platforms, fostering seamless in-person customer encounters, or integrating both online and offline experiences.
As Cyber Weekend and the holiday shopping season draw closer, the competition for consumer attention will be heating up. Retailers often feel a lot of pressure to join in the discount madness of the season, but slashing prices isn’t a good solution for every brand. There are other ways to compete in the holiday madness and drive traffic to your e-commerce site. Here are some e-commerce discount alternatives that work well both during the holidays and throughout the year.
The Black Friday/Cyber Monday (BFCM) shopping season is always intense, but this year will be especially demanding. With most shopping taking place online, e-commerce retailers and online shops are going to be swamped. Don’t panic! Prepare the way you should, and you’ll weather this Black Friday season just fine.
Are you using a marketing medium that offers a 98% open rate and reaches customers wherever they are? If not, it’s time to look into e-commerce SMS marketing.
Naturally, home brands have to think about customer acquisition — the “new friends” of the retail world — but your existing customers matter too. In fact, retention may have even more of an impact on growth than acquisition. Just like keeping old friends, retaining existing customers means staying in touch. That’s where SMS and email marketing for home brands come in. These channels are perfectly suited to the kind of ongoing relationship that you want to have with your customers, and they’re easy to use as well.