E-commerce Insights

Keep reading to learn what product discovery is, how it helps you use customer preferences to make conversions, and how to use AI to improve product discovery on your site.

Currently, the average eCommerce conversion rate sits at 1.81%, a slight decrease since the start of 2021. What does such a low number mean for your site? Learn more below.

Avex publishes a new case study showing work from a site refresh and email marketing services for snack brand Enjoy Life.

Avex has promoted two stellar employees, Morgan Mulloy and Natalie Sullivan, from the Email Marketing team.

Digital eCommerce agency Avex was named a Gold Partner by AI-powered personalization platform Dynamic Yield.

John Surdakowski and David Anzalone discuss the new iOS 15 features and how they will shape the future of both paid ads and email marketing.

eCommerce fashion shops have some of the best options when it comes to personalization. Using the right methods for your brand can both elevate the customer experience and boost sales.

See what the best Shopify fashion stores are up to with this list.

Hugo Boss looked to Avex to provide campaign direction, copywriting and creative for their collaboration with their BOSS line and the NBA that included clothing displaying nine major NBA team logos.

This week, John had the pleasure of picking Gina's brain about all things Syte, the leading product discovery platform for eCommerce. They talk about how product discovery works, its applications, and the importance of customer experience in eCommerce.

The Black Friday/Cyber Monday (BFCM) shopping season is always intense, but this year will be especially demanding. With most shopping taking place online, e-commerce retailers and online shops are going to be swamped. Don’t panic! Prepare the way you should, and you’ll weather this Black Friday season just fine.

Online shopping should be a seamless experience with no roadblocks for the customer. Ensure a smooth and easy shopping experience, and you may see a decrease in cart abandonment.

Every eCommerce store owner knows the importance of increasing conversion rates. An appealing product detail page (PDP) should capture the image of your brand and should turn website visits into actual sales.

You've probably heard of eCommerce personalization, but if you're like many companies, your eyes may glaze over at the mention of yet one more marketing buzzword. If that's the case, you may be missing out on an opportunity to garner greater customer interest in your brand and develop a customizable marketing strategy that will turn into increased sales and stronger customer loyalty.

See how the home goods industry’s top Shopify stores present themselves with this list of the most creative and functional 8.