Our Blog

Our thoughts on design, branding, marketing and the shape of the digital to come.

Amazon Stores Explained

Amazon Stores Explained

One of the greatest things about Amazon as a company is that they’re always listening to customers and looking for ways to improve their experience.  This can sometimes mean more work for businesses selling their wares through Amazon’s platform, but often, upgrades are in the best interest of consumers and businesses alike, and brands that take advantage have the opportunity to increase customer satisfaction and get the jump on competitors.

How Small E-Commerce Brands can Compete with Retail Giants

Today it is impossible to talk about growing an e-commerce business without mentioning Amazon and other big brands and retailers. Many small e-commerce brands are convinced that working with Amazon or some other large company has to be a part of their business. When Amazon introduces a similar product, their sales often drop and they […]

How to Increase Online Sales for your
E-commerce Brand

Everything you do to increase online sales on your e-commerce website costs you money. The costs may be direct: you may be paying for Google AdWords or Facebook ads. You may also be paying to create great content for your Facebook page and blog. Then, you get traffic because people are clicking on the links. […]

The Effect of Digital Wallets

What Are Digital Wallets And What’s New About Them? A virtual wallet or a digital wallet is a relatively new term. It describes software that provides users with a virtual replacement for paper money. Such software is always protected and encrypted. Digital wallets contain information that allows it to access cash, credit card accounts and […]

How to Become an Influential Brand

You may have an e-commerce store that is doing well. You’ve created or sourced products that you know your customer want or need. When you look around, you see that celebrities and influencers sell a lot of products , but you don’t see how to apply what they are doing to your brand. If you […]

Best SEO resources – how to learn SEO

Unless you deal in big business, it can be hard to hire an SEO professional of a high enough quality to ensure top search engine rankings for your company. Whether due to a minimal amount of available funds, or a DIY lease on life, a company may decide to try to learn SEO as they implement tactics. Small business owners and startups come to mind as the parties most likely to benefit from a self-education in SEO. 

Luxury Content Marketing

Luxury Content Marketing

Our modern era is increasingly characterized by global interaction. For this reason, many luxury brands now have to figure out marketing campaigns for a variety of different demographics. One of the most ingenious means of accomplishing such a feat is through the incorporation of a compelling story that creates a direct connection between buyers and […]

Which E-Commerce Platform is Right for You: Shopify vs Magento

When selling products or services on the Internet, you never operate in a vacuum. If your customers and prospects find you using search engines such as Google and Bing, it is very likely that they have not just one, but several tabs open in their browsers and are comparing you and your products and services to your competition.