E-commerce Insights

Our thoughts on e-commerce, technology, Shopify and design. Actionable advice to grow your business.

10 Best CPG Brands On Shopify
Consumer Packaged Goods

10 Best CPG Brands On Shopify

Out of the 1,700,000 businesses worldwide on Shopify, which CPG brands stick out as the top 10? Read more to find out.

Guide to Klaviyo Pricing: Is It Worth It?
Email Marketing

Guide to Klaviyo Pricing: Is It Worth It?

If your business isn’t using email marketing, you are missing out on a massive opportunity to acquire and retain customers. Over half of the world’s population uses email, which means there’s a good chance that the people you need to reach are a part of that group.

Agency X: How to Utilize Customizable Checkout on Shopify Plus
Checkout Experience

Agency X: How to Utilize Customizable Checkout on Shopify Plus

One of the incentives of upgrading to Shopify Plus is the ability to customize the checkout experience for your shop. The question is: how much should you change? Avex CEO and Founder John Surdakowski and Senior Strategist David Anzalone answer this and more in episode 25 of their podcast, Agency X.

Top 5 Customer Service Apps For Shopify
Customer Service

Top 5 Customer Service Apps For Shopify

Digital retail is becoming more and more integrated into everyday consumers’ lives. In 2020 alone, the U.S. e-commerce industry grew by 44%, driving more than $860 billion in sales. ‌

New Shopify Plus Partnership with Fashion Makes Change
Shopify Plus Partnership

New Shopify Plus Partnership with Fashion Makes Change

Fashion Makes Change, a project of Rockefeller Philanthropy Advisors, launched an app with Shopify Plus to provide customers the opportunity to donate to climate change through women’s empowerment at checkout.

Best Klaviyo Flow Examples
Email Marketing

Best Klaviyo Flow Examples

Whether you’re new to Klaviyo or you're a seasoned pro, it’s always good to learn more. This email marketing tool offers a variety of automations that can make your life easier. By instituting the right flows, you can boost your email marketing strategy quickly.

Why DTC Brands Need A/B Testing
A/B Testing

Why DTC Brands Need A/B Testing

As a DTC company, your brand is focused on making your customers happy. You’ve probably done the work to narrow down your target audience and refine your products to meet their needs. You may even have a website that looks good and gets sales. Still, there’s always an opportunity for improvement.

Best Days and Times to Send Emails Using Klaviyo
Email Marketing

Best Days and Times to Send Emails Using Klaviyo

Study after study confirms the value of email marketing. From encouraging loyalty to boosting average order values, it works because by opting in, buyers have already signaled their interest in your brand. Whether it’s about new content or your latest promotion, they expect to hear from you.

Why Word-of-Mouth Marketing Is More Important Than Ever in E-Commerce
word of mouth marketing

Why Word-of-Mouth Marketing Is More Important Than Ever in E-Commerce

Word-of-mouth marketing in e-commerce may seem like an old-fashioned sales technique, but the reality is that it’s as effective as ever in the age of social media marketing. Every marketing strategy should include a word-of-mouth marketing (WOMM) angle.

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