E-commerce Insights

Our thoughts on e-commerce, technology, Shopify and design. Actionable advice to grow your business.

Avex Promotes Two Employees
Promotions

Avex Promotes Two Employees

Avex has promoted two stellar employees, Morgan Mulloy and Natalie Sullivan, from the Email Marketing team.

Creating Your 2021 Black Friday / Cyber Monday Action Plan

Creating Your 2021 Black Friday / Cyber Monday Action Plan

The Black Friday/Cyber Monday (BFCM) shopping season is always intense, but this year will be especially demanding. With most shopping taking place online, e-commerce retailers and online shops are going to be swamped. Don’t panic! Prepare the way you should, and you’ll weather this Black Friday season just fine.

How to Reduce Shopify Abandoned Carts
Abandoned Cart Rate

How to Reduce Shopify Abandoned Carts

Online shopping should be a seamless experience with no roadblocks for the customer. Ensure a smooth and easy shopping experience, and you may see a decrease in cart abandonment.

6 Best Practices for Ecommerce Product Pages
Product Pages

6 Best Practices for Ecommerce Product Pages

Every eCommerce store owner knows the importance of increasing conversion rates. An appealing product detail page (PDP) should capture the image of your brand and should turn website visits into actual sales.

Getting Started with eCommerce Personalization Strategies
eCommerce Personalization

Getting Started with eCommerce Personalization Strategies

You've probably heard of eCommerce personalization, but if you're like many companies, your eyes may glaze over at the mention of yet one more marketing buzzword. If that's the case, you may be missing out on an opportunity to garner greater customer interest in your brand and develop a customizable marketing strategy that will turn into increased sales and stronger customer loyalty.

Top 8 Home Decor Brands on Shopify
Shopify Stores

Top 8 Home Decor Brands on Shopify

See how the home goods industry’s top Shopify stores present themselves with this list of the most creative and functional 8.

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