If your goal is to expand internationally, choosing the right strategy is key to long-term success. To support that journey, Shopify offers multiple internationalization paths tailored to your brand’s size, maturity, and goals. In this guide, we break down the most common strategies merchants use to scale with clarity and a customer-first mindset.
The Peak Performance Panel & Dinner returns to the iconic Equinox Hotel with a sharper focus on how industry-leading brands — including quip and Khaite — align backend systems and front-end experiences to scale with precision.
Shopify Summer ’25 Edition is here with 150+ updates designed to help you build faster storefronts, leverage AI-powered tools, streamline operations, and scale globally. To help you cut through the noise, Avex has rounded up the 7 most important updates to help your business grow smarter and stay ahead in today’s competitive market.
Gated drops are redefining ecommerce in 2025 by creating urgency, increasing mobile app conversions, and driving customer loyalty. See how Avex helped Vitality launch a high-impact strategy focused on exclusivity, personalization, and retention.
Avex, the eCommerce agency for industry-leading brands, is proud to announce its recognition as a Shopify Premier Partner in the new Shopify Partner Program. This milestone for the brands we build with unlocks endless possibilities in building best-in-class unified digital experiences in the industry.
From bold minimalism to AI-generated visuals, 2025’s leading web design trends prioritize clarity, creativity, and brand integrity. This year is less about visual noise and more about intentional, expressive design—where every detail serves a purpose and every interaction deepens the user experience.
We raised the bar with a promise: a bigger, bolder SUITETALKS. And the result? A packed house, forward-thinking dialogue, unforgettable brand moments, and a community that continues to push the boundaries of what’s possible in commerce
Klaviyo’s new B2C CRM helps consumer brands streamline operations, personalize engagement, and scale effortlessly. Built for B2C—not adapted from B2B—it integrates marketing, customer service, analytics, and AI to drive real growth. Discover how it transforms customer engagement and retention.
Most eCommerce strategies focus on either branding or conversion, but true success lies in blending the two. By aligning brand identity with user experience, businesses can drive immediate sales while fostering long-term customer loyalty. Ask yourself the below questions to see how your brand is performing.
Shopify Winter '25 is here with 150+ updates delivering better performance, seamless integration, and a smoother experience. Boring? Not a chance. Explore our top 10 picks from this Edition
In recent years, personalized experiences and targeted marketing have become standard. But now, the spotlight has shifted to a revolutionary concept: personalized trust. Driven by customizable policy management, this approach uses transaction and historical data to create a customized experience for customers.
Nowadays, if you can think of it, there's probably a subscription for it. From streaming services to meal kits and lifestyle products, brands are embracing advanced subscription models to carve out a niche in consumers' minds and stay ahead in the competitive landscape.
Loyalty today requires a thoughtful mix of inclusivity and exclusivity. Inclusive experiences build broad engagement, while exclusive rewards create a sense of belonging and value. Together, they cultivate deeper relationships with customers, grounded in trust and authentic connections.
