Tru Earth
Shopify Replatform & Development for Ecofriendly Detergent Brand, Tru Earth
Services
- Custom Development
- Replatform & Migration
- Data Mapping
- ERP/Systems Integrations
Background
As a trailblazer in the eco-conscious household products market, Tru Earth has built a strong reputation for its innovative laundry solutions. While the product offering quickly became a household staple, behind the scenes, their homegrown e-commerce platform struggled to keep pace.
In response, Tru Earth sought Avex's expert guidance to replatform to a more scalable solution. Shopify Plus, renowned for its scalability and flexibility, provided the perfect answer—enabling the brand to manage higher sales volumes, enhance customer satisfaction, and support its future growth trajectory.
Technology Partners
- Shopify Plus
- Klaviyo
- Stay.Ai
- Loop Returns
Approach
Avex took a strategic and comprehensive approach to Tru Earth’s e-commerce migration, addressing immediate challenges and laying the groundwork for long-term growth. Launched right on time for Earth Month, the new platform featured two customized stores—one for U.S. and international audiences, and one for Canada—ensuring seamless operations and tailored experiences for each market.
With a focus on maximizing their subscription model, we built a flexible, high-performance tech stack designed to drive ongoing expansion and success.
Replatform to Shopify Plus
To ensure a flawless migration to Shopify Plus, Avex carefully mapped out Tru Earth’s projects, customer data, and orders, prioritizing efficiency at every step. By strategically organizing the migration process, we reduced downtime and avoided lengthy delays in switching over the DNS.
This approach and the optimal code base allowed us to launch their new Shopify Plus platform seamlessly, ensuring Tru Earth’s business operations continued without interruption.
Subscriptions
One of the most complex challenges in Tru Earth’s migration was transferring their extensive subscription service, which forms the backbone of their revenue. With hundreds of thousands of products, orders, and customer records to import, we meticulously mapped out each data point to ensure nothing was lost in the transition.
Stay.AI then took on the critical task of migrating and correctly mapping all subscription plans. This data-intensive process required extreme precision, but the result was a smooth transition that safeguarded Tru Earth’s core revenue stream.
International Expansion
As a global company, Tru Earth needed a solution that could effectively serve their diverse customer base. Avex helped them develop two separate Shopify stores—one for U.S. and international customers, and another tailored specifically for Canadian customers. Using their EU theme as a design foundation, we delivered a unified brand experience with market-specific customization.
This approach created a seamless shopping experience across borders, positioning Tru Earth for continued international success.
Relationship
The Avex x Tru Earth partnership was grounded in mutual trust and seamless collaboration. Tru Earth’s hands-on approach helped us fully grasp their vision and our team’s expertise brought it to life. The cordial dynamic ensured the project ran smoothly and resulted in a successful, on-time launch.
