We took a mobile-first approach to create a seamless user-experience on every device.
Redefining the boundaries of fashion. Avex created a luxury e-commerce experience for the world-renowned fashion designer.
- UI/UX Design
- Creative Direction
- Shopify Development
- Website Style Guide
- Conversion Rate Optimization
Reem Acra is an internationally-renowned designer known for her breathtaking collections in Ready-to-Wear and Bridal. Her gowns have been worn by celebrities, including Angelina Jolie, Taylor Swift, Jennifer Lopez, and Beyoncé.
The brand wanted to launch their ready-to-wear line on Shopify and looked to Avex for support.
We collaborated with the Reem Acra team to design and develop an elegant e-commerce solution that focuses on a minimal design, engaging video content, and stunning product photography.
From the Client
Collaborating with Avex on the relaunch of the Reem Acra Shopify website was a match made in heaven. They incorporated all of our ideas and gave us options we did not know were possible. We have had a fantastic response to our store and attribute that success to Avex’s expertise.
Creative & Content
Stunning background videos provide an engaging and immersive brand experience.
The design focused on content, putting the beautiful imagery at the forefront, while seamlessly blending user-interface into the design.