quip
Oral Care Brand quip Engages Avex for Shopify Replatforming and UX Redesign
Services
- Replatform to Shopify
- UX Design
- Data Migration
- Shopify Development
- Subscription Migration
Challenge
Founded in 2015, quip transformed the dental care industry by combining accessibility with sophisticated design, offering minimalist electric toothbrushes, an expanding range of dental products, and a subscription model tailored for convenience.
However, as the brand scaled, its homegrown eCommerce platform became a significant obstacle. The platform required extensive custom coding to introduce new features, update subscription services, and launch products. This reliance on manual development placed a considerable burden on their internal tech team, resulting in a cycle of ongoing maintenance and troubleshooting. The inefficiencies led to slower innovation cycles and operational challenges that hindered their growth trajectory.
Technology Partners
- Shopify
- Recharge
- Celigio
- Yotpo
Approach
To unlock scalability and ease growing pains, quip turned to Avex to lead their migration to Shopify—a platform designed for rapid growth and seamless adaptability. With powerful APIs and an extensive app ecosystem, Shopify Plus offered the flexibility and integrations quip needed to streamline operations and stay ahead of evolving demands.
Avex kicked off the project with an in-depth discovery phase, diving into quip’s unique needs and ambitious goals. Armed with these insights, the team developed a tailored migration strategy that preserved quip’s iconic brand identity while optimizing the e-commerce experience. In just four months, Avex delivered a sleek, re-platformed site on Shopify Plus, ready to scale effortlessly with quip’s momentum.
Meticulous Data Mapping
Avex and quip approached the data migration process with unparalleled precision. This task was monumental, as it was critical to ensure that over 9 years of product, customer account, and order record data were carefully mapped and transferred safely and securely to Shopify Plus. By working with quip's team to meticulously preserve historical data—such as purchase histories and account preferences—Avex helped ensure that quip not only maintained operational continuity but also safeguarded the customer experience.
Accelerated Shopify Replatform
Avex tackled quip’s four-month timeline by deploying a rapid Shopify theme design solution powered by our accelerator program. This efficient approach ensured that development moved swiftly while maintaining the flexibility to adapt and refine the site’s design to match quip’s sleek and minimalist style.
By focusing on both speed and design integrity, Avex delivered a cohesive eCommerce experience that launched on time and captured the essence of quip’s brand identity, ensuring consistency across every touchpoint.
“Avex understood what we were trying to achieve and worked tirelessly to help us in our (incredibly rapid!) transition. It was clear that the company's expertise and connection with Shopify was remarkably strong, and we appreciated the leadership in guiding the process while also being flexible to suit our unique business needs.”
—Meredith Glansberg, Chief Revenue Officer, quip
Agility in Content Management
With Shopify’s powerful page builder, quip unlocked the ability to manage content effortlessly. The drag-and-drop interface empowers the marketing and content teams to make updates to product pages, promotions, and landing pages in real time, without any need for coding. This enhanced control allows quip to stay nimble and quickly respond to marketing needs, improving efficiency and time-to-market.
Personalized Subscriptions
Subscription is at the core of quip's business. While this is, of course, a key revenue driver for the company, more importantly, it enables the adoption of a habit that the majority of people do not have: changing their toothbrush every three months.
For quip, subscriptions also play a pivotal role in both customer retention and satisfaction. To enhance this critical component, Avex partnered with Recharge to create a personalized subscription experience designed to meet the specific needs of quip’s customers.
The Results
Together, quip and Avex leveraged Shopify Plus and its vast app ecosystem to achieve impressive results quickly. Avex’s strategic guidance ensured the seamless integration of tools tailored to quip’s evolving needs. This newfound flexibility streamlines operations, elevates customer experiences and enables the brand to implement rapid, effective solutions that drive growth and efficiency.
“We have continued to get feedback on the enhanced user experience as a result of our migration to Shopify and partnership with Recharge. Moving to a headed experience with Shopify via our Avex partnership is now allowing us to take advantage of this ecosystem and move more quickly and nimbly to continue to grow our business.” — Meredith Glansberg, Chief Revenue Officer, quip
Let’s work together
Tell us your business goals and we’ll see how we can create something amazing together.