PORTS V

PORTS V celebrates culture in all its forms. Brand strategy & Shopify Plus e-commerce for a global lifestyle brand.

sporty man posing
SERVICES
  • Brand Strategy
  • UX/UI Design
  • E-commerce Development
  • Conversion Rate Optimization
  • Copywriting
TECH PARTNERS
  • Shopify Plus
  • Klaviyo
  • Shoelace
  • TradeGecko
THE ASK

PORTS V is a lifestyle brand that transcends tradition with distinction while staying true to who they are. Worn by many celebrities such as Kevin Hart and Dwyane Wade, the brand was in need of a brand strategy and e-commerce solution to make a global impact. Although PORTS V already had an e-commerce website, they were only selling products and did not have a clear brand direction.

Tablet and mobile views of homepage

The Results

Avex helped to increase conversions, time on website and back office efficiencies.

  • +50%

    Increase in conversions

  • 3X

    Increase in sales

50%

Increase in average order value

Mobile view

The Solution

Avex worked very closely with the team at PORTS V, including fashion creative director Malin V, to reimagine who PORTS V is. We took a deep dive into their story, their demographic, and the meaning behind the brand.

Our team of strategists, designers, copywriters, and developers created an in-depth brand strategy and best-in-class commerce experience, powered by Shopify Plus.

The final result was a brand guide that influenced the brand’s social content, live events, photography, and tone of voice, as well as a conversion-optimized e-commerce website.

Ports V Banner

Navigation

User-friendly navigation that fosters product and brand exploration. Seamless dropdowns with images and call-to-actions.

streetwear/bucket hat-wearing man against graffiti
Content Platform - tablet view

Content Platform

Not only an e-commerce website, Avex created a content hub called The Journal, which focuses on editorial pieces for the brand to tell their story.

Content Platform - mobile view

Minimal PDPs

Product pages were designed to be minimal, allowing the customer to see high-resolution images and easily get the information required for their buying decisions.

Background Videos

We utilized engaging video to enhance the experience and bring life to banners and call-to-actions.

Brand Strategy - tablet view

Brand Strategy

Avex provided an in-depth brand strategy, which included tone of voice, mission statement, photography guidelines, social creative, and copywriting.

Brand strategy - mobile view

Let’s work together

Tell us your business goals and we’ll see how we can create something amazing together.

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