Not only an e-commerce website, Avex created a content hub called The Journal, which focuses on editorial pieces for the brand to tell their story.
PORTS V celebrates culture in all its forms. Brand strategy & Shopify Plus e-commerce for a global lifestyle brand.
- Brand Strategy
- UX/UI Design
- E-commerce Development
- Conversion Rate Optimization
PORTS V is a lifestyle brand that transcends tradition with distinction while staying true to who they are. Worn by many celebrities such as Kevin Hart and Dwyane Wade, the brand was in need of a brand strategy and e-commerce solution to make a global impact. Although PORTS V already had an e-commerce website, they were only selling products and did not have a clear brand direction.
- Shopify Plus
Avex worked very closely with the team at PORTS V, including fashion creative director Malin V, to reimagine who PORTS V is. We took a deep dive into their story, their demographic, and the meaning behind the brand.
Our team of strategists, designers, copywriters, and developers created an in-depth brand strategy and best-in-class commerce experience, powered by Shopify Plus.
The final result was a brand guide that influenced the brand’s social content, live events, photography, and tone of voice, as well as a conversion-optimized e-commerce website.
Avex helped to increase conversions, time on website and back office efficiencies.
Increase in conversions
Increase in sales
Increase in average order value
Ports V Banner
User-friendly navigation that fosters product and brand exploration. Seamless dropdowns with images and call-to-actions.
Product pages were designed to be minimal, allowing the customer to see high-resolution images and easily get the information required for their buying decisions.
We utilized engaging video to enhance the experience and bring life to banners and call-to-actions.
Avex provided an in-depth brand strategy, which included tone of voice, mission statement, photography guidelines, social creative, and copywriting.