Working closely with the client and Cart2Cart, we developed a custom template to input critical customer information data and formulate messaging to actively keep them informed.
Natural Dog Company
Bridging together Shopify eCommerce & WordPress CMS for Natural Dog Company, driving 70% increase in conversions
- UX/UI Design
- E-commerce Development
- Platform Migration
- Ecommerce Consulting
- Creative Direction
Natural Dog Company adheres to strict ethical standards, offering only organic and all-natural ingredients in their line of soothing balms, nourishing supplements and shampoo bars. Plagued by slow, outdated, buggy technology, they came to us with a vision to fully migrate their website from WordPress to Shopify and create a stellar, on-brand refresh that embodies their modern, energetic outlook, and unparalleled dedication to all four-legged friends.
- Shopify Plus
Avex re-platformed the brand on Shopify Plus, migrating 100's of SKUs and 100's of thousands of customers. We successfully bridged together Shopify Plus eCommerce and the WordPress CMS for Natural Dog Company, whose trusted expertise was brought to life like never before. Now that they have taken control over important parts of their eCommerce pages, there’s no limit to how much they can grow.
We used Cart2Cart for the content migration and the customer data transfers. We created a template in order to efficiently map and redirect the old product barcodes and SKUs that were in the customers’ order history to the new and improved barcodes and SKUs that Avex set up in Shopify Plus.
The specifics for the data transfer included:
- 65 products
- 200+ SKUs
- 400,000+ customers
- Order history
Streamlining brand standards created a dynamic online presence that combines playful colors with clean, modern minimalism. An animated tire swing footer, spinning icons, and colorful graphic design elements added to the overall appeal of Natural Dog Co as an approachable dog-friendly expert.
Content Management Solutions
Reorganizing existing content allowed Natural Dog Co to keep valuable WordPress data while crafting a seamless flow to connect the two platforms with custom product fields in Shopify and re-vamped blogs adjusted for more compelling storytelling. The new site pages ended up with 70 301 redirects, which we used to make sure those redirects don’t hurt the site’s ranking.
Custom Customer Data & Migration
Content Strategy & Migration
Reorganizing existing content allowed Natural Dog Co to keep valuable WordPress data while crafting a seamless flow to connect the two platforms with custom product fields in Shopify and re-vamped blogs adjusted for more compelling storytelling.