Our campaigns were not only about selling HUGO BOSS products but also about speaking to their customers and conveying their brand message.
Creative, email marketing & copy for global menswear brand, HUGO BOSS.
- Email Marketing
HUGO BOSS is a global fashion house, widely known for their luxury menswear products. The brand was struggling with email marketing and looked for a partner who could deliver high quality creative, copy, and planning for multiple campaigns.
Avex and HUGO BOSS strategized on various campaigns over a three-month period. We aligned on the primary objectives, the stories the brand wanted to tell, and their target demographic.
Our team designed on-brand creative for numerous campaigns and delivered copy that spoke directly to the “BOSS” man. The company saw a drastic increase in conversions, the emails performing better than any previous campaign.
Modular Design System
We created a design system using Responsys’s modules, allowing us to reuse design elements and keep content types consistent.
Campaigns featured seasonal products and curated collections to help men make better buying decisions.