Our campaigns were not only about selling HUGO BOSS products but also about speaking to their customers and conveying their brand message.
HUGO BOSS
Creative, email marketing & copy for global menswear brand, HUGO BOSS.
Overview
SERVICES
- Email Marketing
- Design
- Copywriting
- Consulting
THE ASK
HUGO BOSS is a global fashion house, widely known for their luxury menswear products. The brand was struggling with email marketing and looked for a partner who could deliver high quality creative, copy, and planning for multiple campaigns.
The Solution
Avex and HUGO BOSS strategized on various campaigns over a three-month period. We aligned on the primary objectives, the stories the brand wanted to tell, and their target demographic.
Our team designed on-brand creative for numerous campaigns and delivered copy that spoke directly to the “BOSS” man. The company saw a drastic increase in conversions, the emails performing better than any previous campaign.
Modular Design System
We created a design system using Responsys’s modules, allowing us to reuse design elements and keep content types consistent.
Storytelling
Product Focused
Campaigns featured seasonal products and curated collections to help men make better buying decisions.
