Creative email marketing design & copy for global menswear brand HUGO BOSS.

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  • Email Marketing
  • Design
  • Copywriting
  • Consulting

HUGO BOSS is a global fashion house, widely known for their luxury menswear products. The brand was struggling with email marketing and looked for a partner who could deliver high quality creative, copy, and planning for multiple campaigns.

The Solution

Avex and HUGO BOSS strategized on various campaigns over a three-month period. We aligned on the primary objectives, the stories the brand wanted to tell, and their target demographic.

Our team designed on-brand creative for numerous campaigns and delivered copy that spoke directly to the “BOSS” man. The company saw a drastic increase in conversions, the emails performing better than any previous campaign.

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Modular Design System

We created a design system using Responsys’s modules, allowing us to reuse design elements and keep content types consistent.

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Our campaigns were not only about selling HUGO BOSS products but also about speaking to their customers and conveying their brand message.

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Product Focused

Campaigns featured seasonal products and curated collections to help men make better buying decisions.

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Let’s work together

Tell us your business goals and we’ll see how we can create something amazing together.

Details about your project (services, scope, timeline, etc.)