We took a mobile-first approach to create seamless user-experience on every device.
From thread to cap. Flexfit enlists Avex to design & develop their wholesale commerce experience.
- UI/UX Design
- Solution Architecture
Flexfit LLC is the U.S. distributor of Yupoong, Inc. and manufacturer for private label headwear in various industries worldwide. The company’s website was outdated and did not allow the brand to properly convey their history, services, and product offering. Flexfit enlisted Avex to reimagine their digital experience by designing and developing a custom WordPress-driven website and by producing lifestyle content.
- HTML, PHP, CSS, JS
Flexfit knew they needed a new website, but they were unsure what the end result should look like. Our approach involved creating low-fi wireframes to map out the entire user-experience. From there, we focused on the creative, ensuring the new design aligned with the company’s brand guidelines.
Avex also provided content support by producing a lifestyle photoshoot. Our team sourced models, locations, and created streetwear-inspired photos for the brand.
The approach to the development phase of the project needed to be planned out meticulously. Even though the company was staying with WordPress, we still needed to migrate product data and map content to new fields.
The new content management system and redesigned website allowed Flexfit to update content more efficiently and to take control over their brand message.
Improved backend UX
Flexfit now has a platform to tell their story and to reach their audience on a deeper level.