Coffee For Less

Refreshing Design and Branding For Office Coffee Provider

coffee for less thumb
  • UI/UX Design
  • Branding
  • Creative Direction
  • Logo Creation
THE ASK is the online version of the family business, Coffee Serv Inc, which was founded by Jack and Lynn Kirshner 25 years ago. Since then, Coffee Serv Inc has become the preeminent online office and restaurant coffee provider in the Greater Delaware Valley.

Their online counterpart needed a refresh to keep up with the sales. Coffee For Less came to Avex with the goal of updating and developing their Shopify Plus store design, branding, and overall user-experience. They also requested we oversee their focus group testing.

  • Shopify Plus
The Solution

The client saw a substantial increase in many different metrics after working with our team. Avex created custom logo design, iconography, and UI/UX design to renovate the Coffee For Less site, bringing up conversion rate and average order value.

Due to the large catalog of products, we made sure to focus heavily on navigation. Product search was also high on the list for the same reason, and the site is now much easier to maneuver, making it so customers can conveniently find their perfect drink.

coffee for less website pages on desktop and mobile devices

The Results

Coffee For Less's Shopify Plus store takes advantage of many CRO tactics and best practices to increase sales.

  • +75%

    Increased conversion rate

  • +5%

    Average order value increase

Brand identity

The Coffee For Less brand saw a refresh, with an updated logo and new Shopify Plus design.

coffee for less website ground coffee product page on laptop screen

User Experience

With such a broad array of products, our team ensured the process of searching for products was smooth for anyone visiting the site.

quick add product feature on coffee for less website on tablet
quick add feature on coffee for less website on smartphones
coffee cup and coffee beans on wood cutting board


The Coffee For Less brand saw a design refresh, with an updated logo and custom iconography.

coffee for less website homepage


We updated their site’s photography to create a better sense of the brand’s identity for customers to view as they scroll through the catalog. On product pages, we included Stamped Product reviews to enhance the products’ credibility through pleasing content.

coffee for less website cart and product pages on mobile and tablet

Let’s work together

Tell us your business goals and we’ll see how we can create something amazing together.

Details about your project (services, scope, timeline, etc.)

Schedule a Meeting