Coffee For Less

Refreshed Shopify Plus Design & Branding

coffee cup and coffee beans on wood cutting board
  • UI/UX Design
  • Branding
  • Creative Direction
  • Logo Creation
THE ASK is the Internet coffee shop for your home, office or restaurant. Avex partnered with the brand to update their Shopify Plus store design, user-experience, and branding and to oversee focus group testing.

  • Shopify Plus
coffee for less website pages on desktop and mobile devices

The Results

Coffee For Less's Shopify Plus store takes advantage of many CRO tactics and best practices to increase sales.

  • +75%

    Increased conversion rate

  • +5%

    Average order value increase

Brand identity

The Coffee For Less brand saw a refresh, with an updated logo and new Shopify Plus design.

coffee for less website ground coffee product page on laptop screen

User Experience Design

Seamlessly Increasing Conversions

quick add product feature on coffee for less website on tablet
quick add feature on coffee for less website on smartphones
cup of coffee on top of coffee beans


We worked with the brand to update their logo, making it more modern while staying on-brand. We also updated the website’s photography to reinforce the brand message.

coffee for less website homepage

Shopify Plus

Enterprise E-commerce Design

coffee for less website cart and product pages on mobile and tablet

Let’s work together

Tell us your business goals and we’ll see how we can create something amazing together.

Details about your project (services, scope, timeline, etc.)

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