Badgley Mischka

User-experience design & e-commerce development that defines timeless glamour

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  • E-commerce Strategy
  • UX Design
  • Web Development
Tech Partners
  • BigCommerce
  • Shogun
  • Hotjar

Global fashion brand Badgley Mischka enlisted Avex to design and develop their new e-commerce website. The ask was to reimagine the user-experience, optimize the website for conversions and give the brand the tools to showcase their history as a timeless fashion brand.

The Solution

Our team of strategists, designers, and developers worked closely with the brand to update their e-commerce website with a new design and backend. Avex designed a completely new user-experience and built the custom e-commerce store using BigCommerce and Shogun.


Seamless user-interface and minimal design allow customers to browse and filter products on collection pages.

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Taking a mobile-first approach during the design process, we created an elegant experience for every device.

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Conversion Optimization

The product pages are seamless and informative, giving users exactly what they need to make their buying decisions easier. Our goal was to create something elegant, while focusing on conversions.

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Let’s work together

Tell us your business goals and we’ll see how we can create something amazing together.

Details about your project (services, scope, timeline, etc.)