Southern Comfort Karate

New York digital agency, Wieden Kennedy created a really weird commercial spot for their client, Southern Comfort. The Southern Comfort Karate commercial features a man, in a beauty solon, dancing his heart out to some slow, smooth and sultry music. The spot ranked as Ad Of the Day on AdWeek.com, and was part of a mini saga for Southern Comfort.

The Southern Comfort Karate spot falls inline with past Southern Comfort ads, ending with the hero holding a nice glass of SOCO, and a nicely animated (and branded) waving flag.

Check out the video below. What do you think of the Southern Comfort Karate Commercial?

The Southern Comfort Karate Credits:
Agency: Wieden + Kennedy, New York
Executive Creative Directors: Scott Vitrone, Ian Reichenthal
Creative Director: Jimm Lasser
Creatives: Nick Kaplan, Jeff Dryer
Producer: Orlee Tatarka
Head of Business Affairs: Sara Jagielski
Head of Content Production: Lora Schulson
Account Team: Toby Hussey, Molly Friedman
Strategic Planner: Ben Alter
Digital Strategist: Marshall Ball
Production Company: Biscuit Filmworks
Director: Tim Godsall
Executive Producer: Holly Vega
Line Producer: Rick Jarjoura
Director of Photography: Darko Suvak
Editorial Company: Mackenzie Cutler
Editor: Gavin Cutler
Assistant Editor: Ryan Steele
Executive Post Producer: Sasha Hirschfeld
Visual Effects Company: The Mill
Visual Effects Head of Production: Sean Costelloe
Visual Effects Producer: Orlaith Finucane
Lead Flame Artist: Jade Kim
Visual Effects Supervisors: Peter Smith, Peter McAuley
Song: “I’m a Fool to Care”
Artists: Les Paul, Mary Ford
Music Supervisor: Andrew Charles Kahn
Music Supervision Company: Good Ear Music Supervision
Mix Company: Sonic Union
Mixer: Steve Rosen