Case Study: Creating Social Media & Email Campaigns for Boss x NBA Collaboration

BOSSxNBA ContentfulBanner
2 min readCase Study
by: Holly Kuldell09/17/2021

Quick Summary Hugo Boss looked to Avex to provide campaign direction, copywriting and creative for their collaboration with their BOSS line and the NBA that included clothing displaying nine major NBA team logos.


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We had the opportunity to continue our partnership with the globally renowned luxury men’s fashion brand, Hugo Boss

The Boss subsection of the brand created a clothing line with the NBA that aimed to unite NBA fans, Boss enthusiasts, and fashion lovers everywhere. The Avex team was honored to create social media assets for the line’s marketing campaign. 

Our team first created the tone of voice for the campaign, then worked hard on choosing typography that matched those ideas. 

Then came producing graphic elements inspired by existing branding from each company, and finally, we enhanced the provided photography to flow with motion graphics and gradients. 

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