Avex Welcomes Four New Employees

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5 min readNew Employees
by: Holly Kuldell05/25/2021

Quick Summary Everyone at Avex is so grateful for the continual growth of the company. We have recently been able to hire a group of phenomenal, eager employees who will help Avex continue to prosper in the e-commerce industry.


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Veronica Gelman, Director of Client Services

We are so excited to add Veronica Gelman to our team as the Director of Client Services, a new position created here at Avex. She will be handling the overall process of client retention by ensuring our clients have the ability to build long-lasting relationships with our company. 

Before working at Avex, Veronica worked as a Project Manager for many impressive companies before ending up at Corra working in digital strategy for over 6 years. She is also experienced in AB testing, personalization, and CRO. 

“I knew that Avex was the right fit for my next career move after the first call I had with John, where we practically finished each other’s sentences when it came to discussing what we both were hoping to achieve in the near future.” - Veronica Gelman

In her free time, Veronica loves being with her husband and daughter in her home in Los Angeles and enjoys taking weekend trips to explore the beautiful state of California.

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Valentine Coget, Senior Project Manager

Avex is happy to be adding Valentine Coget to our team of amazing project managers. She will be responsible for managing tasks and communication between our hardworking group of employees and our incredible clients. 

Working in the project management space for the past six years, Valentine has explored roles at companies such as Chariot, Dogstudio, and Digital Operative Inc. A few other skills she is highly qualified with include photography, UX design, and branding. 

Living in Austin, Texas, Valentine likes to spend her time hiking, wine tasting, and spending time with friends at the pool under that hot Texas sun.

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Natalie Sullivan, Email Marketing Specialist

Expanding our email marketing team, Natalie Sullivan is joining Avex to support our clients’ email and Klaviyo needs. She will be responsible for creating intriguing campaigns for clients like Hugo Boss and Wolf & Shepherd. 

After graduating from the University of North Florida with a PR and Marketing degree in 2019, Natalie worked as a Junior Publicist, Marketing Coordinator, and finally, an eCommerce Coordinator. She is also passionate about content creation, branding, and copywriting. 

In speaking about her new role, she says that she is “able to put [her] experience to the test by helping brands cultivate strong relationships with their audience and build successful email marketing campaigns that work."

After recently moving from Florida to Colorado, Natalie spends her free time hiking, getting outdoors, and hopes to spend the summer camping in the mountains.

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Jessica Mallepalle, UI/UX Designer

Joining our creative team, Jessica Mallepalle will be supporting the Senior Designers in creating assets for email campaigns and e-commerce websites. She will also be putting together graphics for the Avex social media channels. 

Jessica has a unique path that led her to the e-commerce design industry. She graduated with a degree in Mathematics and taught both 9th and 11th-grade math before earning another degree in Graphic Design. Jessica is coming from working as a Digital Designer at an e-commerce agency called Noticed. 

While currently living in Philadelphia, Jessica enjoys going on hikes and trying new restaurants with friends.

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Final Thoughts

"Our team is growing very quickly. Over the last few months, we’ve welcomed some amazing people to the Avex family. Creatives, strategists, developers, and email marketers. We’re building a stellar team and they’re all very excited to help our clients reach their goals" - John Surdakowski, Founder and CEO of Avex

The whole team at Avex is excited to see our new employees shine in their roles here. Interested in working with us? We have a list of open roles here. Apply today!