May 16, 2017
All about Amazon A+ Content
If you’ve got a store on Amazon, chances are that you’ve heard of Amazon A+ content or Enhanced Brand Content. Chances are equally high that you might not know what it is.
Don’t worry, we’ve got you covered. Read on to learn about what Amazon A+ content is, how it benefits Amazon sellers, and which brands are using Amazon A+ content.
What Is Amazon A+ Content?
Simply put, Amazon A+ (Amazon Enhanced Brand Content) content refers to product descriptions that include multimedia content. The goal of this richer content experience is to entice more customers to buy your product.
What kinds of content will you see in these product descriptions? They include videos, high quality images, and charts comparing the item to similar products.
What Are the Benefits for Amazon Sellers?
The idea of having access to a better sales tool sounds intriguing. However, as a business owner, you want to make sure that whatever investment of time and effort you put in yields returns.
So, is Amazon A+ content worth the work? Amazon believes that it is – it claims that A+ content in product descriptions boosts sales by an average of three to 10%.
What Does Amazon A+ Content Involve?
“Sounds great,” you say. “I’m interested in anything that will increase my sales. What do I have to do to get Amazon A+ content?”
For a start, you’ll have to log into Vendor Central. The next step is submitting a request to post A+ content. You can make that request by hovering over the “Merchandising” menu, then select “A+ Detail Pages.”
Amazon gives you two options: the Self-Service Module or the Amazon Builds for You. When you choose the Self-Service Module, you have the opportunity to select all of the content you want to appear on the page. As the name implies, Amazon Builds for You means that Amazon’s staff designs the page (although you still submit the content).
Which Brands Are Using Amazon A+ Content?
If you decide to take the plunge and take advantage of Amazon’s A+ content option, you’ll be in good company. There are a number of major brands that have chosen to post A+ content.
To no one’s great surprise, Amazon has A+ content on its page for the Echo, its devices that give voice to its artificial intelligence solution Alexa. There might be some other companies that you wouldn’t have expected.
For a start, Serta Simmons Bedding has A+ content on its Amazon page. The rich media helps people decide that they should by a mattress from a company with a strong history of manufacturing quality bedding products.
Bang & Olufsen is another company with Amazon A+ content. Professional, high resolution images with accompanying text highlight the advantages of the seller’s speakers. B&O isn’t the only speaker vendor with this kind of content, though; BOSS also sells its weather-proof speakers through Amazon, and its enriched content provides photographic examples of situations in which its product would be an excellent fit.
Totes, the umbrella maker, also has a page with A+ content on Amazon. The brightly colored graphics as well as a comparison chart give customers the information they need to select the umbrella that will best suit their needs.
The Bottom Line
Your customers are ready to be convinced that they should buy your product – they’re already on your Amazon page, they just need a little help.
When you can show them high-quality photos, engaging videos, and persuasive charts, you’re giving them the information they need and making the decision to buy easier. By taking advantage of Amazon A+ content and Enhanced Brand Content, you’re taking a major step to increase your sales and boost your bottom line.