By David Anzalone,
Jul 21, 2020
Agency X Podcast: Leveraging Customer Acquisition and Retention for D2C Brands
Capturing new customers is challenging. Keeping them can be even harder. Plenty of brands who have only focused on paid media have trouble shifting gears towards improving their customer experience to build lifelong relationships.
On this week’s podcast, we discuss the strategies and difficulties e-commerce brands face with customer acquisition and retention. We also talk about these fields as a service offering from the agency perspective. Avex has a history of both, and why we stopped offering paid media and went all in on customer retention.
We talk about:
- Differences between acquisition and retention for brands and agencies
- Why we love customer retention
- How to balance the two strategies and knowing which to focus on more and when
- Best-in-class brand examples