By John Surdakowski,
Jan 23, 2020
5 Sustainable DTC Brands to Look Out For
Brands have been taking a stance to lessen their carbon footprint and consumers have taken notice. The trend of more sustainable practices has wooed customers into choosing pro-environment brands. These 5 sustainable direct to consumer brands are leading the movement towards innovation and sustainability.
“We want our clothes back”. Eileen Fisher created a sustainable fashion initiative to discourage fast fashion. Using 100% cotton materials for durable long-lasting products, Eileen Fisher wanted to reduce wasteful purchasing. This began with a commitment, any consumer who purchases an Eileen Fisher products, worn out or torn, they can return it to any location to be recycled. The fabric is then made into new designs continuing the cycle of sustainability.
“More-Conscious more-comfortable” Pact, made a pact to make guilt-free fashion products. From apparel to bed and bath, Pact creates products made from organic cotton that uses less water than traditional cotton sources with zero harmful chemicals. Pact is Fair Trade certified; listed as a company that focuses on building a more conscious community of business that chooses to protect the planet with eco-friendly practices.
Seventh generation is launched as a digitally native brand in 2017. Sparking attention for its niche product line of eco-friendly products, giving consumers a less harmful alternative for traditional household product. Seventh Generation uses plant-based sustainable ingredients in all of their products. Unlike their competitors, Seventh Generation wants transparency amongst their community, listing all of their ingredients on the bottle. Seventh Generation continues to develop new sustainable solutions for their products.
The diamond industry has long been criticized for their unethical sourcing practices. Everling, a jewelry brand, wanted to rebrand this negative stigma. “Diamonds are forever” a true statement, but Evernlig only uses diamonds that are recycled our ethically sourced. Their eco-friendly practices extend to using only recycled metals offering the option of mix metal bands alongside pure metals.
“ Shoes made from trees”. Allbirds set out to make the most comfortable shoes on earth made from the earth. One of the few footwear brands to be FSC Certified, meaning they use materials with strict guidelines on natural material consumption. Their materials include natural wool from New Zealand, tree fiber incorporated in the shoes, sugarcane for their memory foams inserts and only recycled plastic for the aglets. To ensure a limited carbon footprint, this sustainable brand, offered long-term contracts to encourage suppliers to create more sustainable practices. Allbirds took sustainability a step forward by presenting their packaging with recycled cardboard. Allbirds wants to inspire all their customers to live a more sustainable lifestyle.
Making the change to become a more sustainable direct to consumer brand has allowed these brands to make a difference all in while creating a unique selling point consumers support.