Who We Are | NYC E-commerce Agency

We’re a team of strategists, designers, technologists, and creators, laser focused on your brand’s growth.

We're focused on helping brands grow and delivering value.

Avex is a team of specialists in eCommerce, design, customer experience, web development and growth optimization. We live at the intersection of technology, creative and commerce. We’re your partner and we align with your business goals to provide real, measurable results by building, deploying and optimizing eCommerce experiences.

35+ Experts
All focused on growth
70% Female
Ahead of industry average
1% Revenue
Donated to No Kid Hungry

People & Culture

Located in NYC, our team is extremely passionate about e-commerce, technology, and design, but we’re so much more than that.

We’re musicians, artists, entrepreneurs, environmentalists, animal lovers, and foodies. We’re fashionistas and geeks. We’re clean cut and tattooed. We’re Netflix binge watchers and deep thinkers. We’re also very much like you and your customers. We’re people.

In a world of screens and devices, we need to remember that these interactions can and should be personal. From our initial conversations to our post-launch support, you’ll always be dealing with people who care about you and your brand.

We don't sell hours. We sell value. We don’t just design and code. We plan, strategize, and consult on the best possible solutions to optimize your customers' experiences and foster your brand’s growth. No, we’re not going to make your logo bigger, and we don’t make things “pop." However, we will make your mission our mission and use our expertise to meet and exceed your goals.

We believe that our work should not only produce amazing results for our clients but should also be fun and rewarding. Avex believes in a strong work-life balance, not just churning out projects. The happier our team is, the more enjoyable the experience is, and the better the results will be for your brand.

Our Team

To this day, I am deathly scared of E.T. For some people, he is a cute alien from a movie. To me, he will always haunt my nightmares.

John Surdakowski

Founder, CEO

When I was 13, I played the love of young Jimmy Fallon’s life in a movie. Rumor has it - he’s still not over me.

Morgan Curschman

Director of Operations

I’m bilingual and can speak Russian fluently!

Veronica Gelman

Director of Client Services

When my family gets together for Thanksgiving it's over 70 people... I'm not kidding.

Morgan Mulloy

Associate Director of Retention Marketing

I used to work on a Vietnamese food truck in Boston.

Barrett Kowalsky

Senior Project Manager

My camera eats first.

Sheila Cheng

Art Director

I used to compete in an Amateur Bodybuilding show.

Sanjar Sobirjonov

Head of Development

Ever dreamt of being Thomas the Tank Engine with a lightsaber? I used to be in an online modding community for games running the id Tech 3 engine.

David Anzalone

Principal Strategist

I’m a Belgian who’s not particularly fond of beer but who’ll do anything for a piece of Belgian chocolate!

Valentine Coget

Senior Project Manager

I lived in Tokyo and Mexico City.

Nicole A. Murray

Senior Solution Architect

A huge Penn Stater who is passionate about nachos & karaoke.

Cassie Glossner

Human Resources Manager

I was named after the pink power ranger from the 90's show Mighty Morphin Power Rangers.

Kim Perez

Project Manager

Russian was my first language.

Arielle Kaminik

Growth Strategist

When I was 10 I was training to be a professional table tennis player!

Zachary Chester

Growth Manager

I take my bengal cat on walks everyday, he’s quite known around the apartment complex!

Samantha Lopez

Program Manager

I'm a certified yoga teacher.

Natalie Sullivan

Retention Marketing Manager

I once accidentally starred on a popular Greek comedy series. I’m still waiting on my Emmy though.

Alex Hristopoulos

Senior Program Manager

I love traveling and have had the amazing opportunity to spend a month with my family on a cross country trip where I got to see the beautiful views of the Grand Canyon as well as learn about our history at Ellis Island.

Cassidy Huttunen

Retention Marketing Manager

A “Hippie Capitalist” who’s romantic about people and culture. Especially the things that change and shape them over time.

Dave Kirkland

Growth Consultant

I'm on the TV show BattleBots where my team and I fight giant robots

Maddie Thumma

Program Manager

Love rollercoaster rides - literally and metaphorically!

Zain Alami

Associate Marketing Manager

I grew up in a big Irish family, so I was able to embrace this culture when I studied abroad in Dublin, Ireland for a semester!

Georgia Hefferon

Retention Marketing Specialist

From Seoul to NYC!

Sorra Lee

Sr. Designer

I live in Austin, TX so I live for summer. I love being outside with my pup and my friends swimming, hiking and exploring!

Allie Jeffers

Junior Graphic Designer

I really try to push myself out of my comfort zone and try new cooking recipes, creative projects, and content creations.

Noema Paredes

Junior Designer

She does not like squirrels: when she was 13 a squirrel broke into her house Shawshank Redemption style. Panic and chaos ensued - in the end, it took two adult men to get it out and a whole lot of disinfectant afterwards.LOL

Ana Lewis

Junior Designer

Evgeniy Mukhamedjanov

Senior Developer

Joseph Lezcano

Frontend/CRO Developer

Dave Botirbaev

Senior Developer

I love playing ping-pong as much as watching anime.

Shak Mavlonov

Front-end Developer

I can play at least 5 musical instruments.

Fozil Zayniddinov (Zane)

Shopify Developer

As a kid, I went to swimming lessons for a couple of months but I still do not know how to swim.

Jakhongir Makhkamov (Johnny)

Shopify developer

Was a Team lead of experienced designers without any experience in design

Uroljon Khidirboev (Dylan)