Replatforming shouldn't be the only answer to a checkout that's losing conversions. With Shopify Commerce Components, enterprise brands can plug Shop Pay into their existing stack and immediately tap into Shopify's highest-converting checkout. Here's how it works, where an implementation partner fits, and what to evaluate before you start.
Your product architecture is now an AI discoverability risk. Learn the real tradeoffs between variants and standalone products, and how to choose the right one.
Most brands assume their website is communicating clearly. These five tests prove it usually isn't. Across four brands, the highest-impact changes weren't redesigns or new features. They were precise, data-driven A/B tests: a discount reframed, a message repositioned, two characters removed from a price. Small changes that compounded into millions in incremental revenue.
From subscription systems and product data modeling to checkout extensibility and unified multi-channel operations, this article outlines how high-growth CPG brands leverage Shopify to protect margin, increase velocity, and turn retention into a structural advantage.
Learn how AI decides which brands to recommend, how this differs from SEO, and what enterprise DTC brands must do to be discoverable in an AI-driven commerce landscape.
Every Avex event is designed with intention. From the guest list to the setting, we create spaces for real conversation, fresh thinking, and meaningful connection.
BFCM reveals how well your brand truly performs under pressure. This post-peak playbook moves beyond short-term wins and focuses on building long-term scale, guiding you on how to use those insights to strengthen systems, elevate customer journeys, modernize your commerce architecture, and prepare with confidence for the next peak season.
Escape the NRF rush and join Avex, Attentive, and Shopify for a private brunch at The Polo Bar NYC. Reserved for an exclusive circle of industry leaders, this intimate gathering offers a refined midday experience set within Ralph Lauren’s iconic, club-inspired dining room.
Join Avex, Shopify, and Attentive for The Big Recap — a private dinner in NYC, where we’ll raise a glass to a year of big wins and the energy already building for what’s next.
Shopify’s partnership with OpenAI brings seamless shopping directly into ChatGPT, allowing users to discover and buy products without leaving the conversation. This integration transforms AI chats into real-time commerce moments, advancing the rise of agentic commerce. With full brand control and Shopify’s trusted infrastructure, it marks a major step toward the future of AI-driven, frictionless shopping. Read more to see what this means for you.
Enterprise ecommerce has evolved beyond the traditional build vs. buy debate. With Shopify now offering enterprise-grade scalability, security, and flexibility, brands can shift focus from maintaining costly custom platforms to driving innovation and growth. This blog explores when building still makes sense, how Shopify reduces total cost of ownership by up to 36%, and why replatforming can help enterprises move faster, scale globally, and future-proof their digital commerce.
Avex, the eCommerce agency for industry-leading brands, is proud to announce its recognition as a Shopify Platinum Partner in the new Shopify Partner Program. This milestone for the brands we build with unlocks endless possibilities in building best-in-class unified digital experiences in the industry.
Are you outgrowing your custom commerce stack? This blog explores the five biggest signals it may be time to replatform, including rising costs, mounting technical debt, slow release cycles, cracks in the customer experience, and competitors moving faster. Learn how Avex and Shopify provide the path forward to modernize and scale with confidence.
Outgrown the Homegrown is an enterprise replatforming framework designed to help brands replace fragile legacy systems with Shopify’s scalable commerce infrastructure. In under four months, merchants can reduce costs, accelerate time-to-market, and modernize operations with a proven, low-risk path to growth.
More CPG brands are turning to loyalty programs to drive DTC growth and retention in 2025. Discover how AriZona Beverages partnered with Avex to launch Club ’Zona—a paid membership program designed to boost LTV, increase purchase frequency, and strengthen brand connection. Learn what makes a modern CPG loyalty strategy effective and how to build one that works.
