About The Project
Starter pioneered the fusion of sports clothing with popular culture by forging partnerships with legendary athletes and major pro and college teams. Starter came to AVEX to enhance their online presence and provide a solution to show the history behind the brand.
Sportswear since 1971
Since 1971, Starter gear has been a right of passage for sports fans – making it one of the most iconic fan wear labels in sports history. The design of the website reflects the history and iconic look of the brand.
Like many of the brands we partner with, the challenge lies in effectively articulating their story in a way that immediately connects with their audience. Acting as an extension of their in-house team, AVEX developed an online identity for Starter that acted as the perfect reflection of their offline brand.