Pony Sneakers - Work - Avex Designs


Pony Sneakers

An Iconic New York Brand
An Iconic New York Brand
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About The Project

Iconic footwear brand, PONY Sneakers, made a comeback. The company enlisted AVEX to revive the brand’s online presence and e-commerce website. We created a custom, cross-device Magento solution for the store, while utilizing WordPress to manage much of the brand’s content. The outcome was a revitalized digital presence and the re-launch a legendary company.

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An Intuitive Shopping Experience

We worked with PONY and their parent company, Iconix Brand Group, to design and development a new digital conversion platform, in the form of a Magento E-Commerce Website.

Product Of New York


User Experience

Our goal was to create a minimal and intuitive shopping experience, providing the user with the necessary elements to browse and purchase with ease. The UI was focused on giving the users control over their shopping experience.

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Reviving the PONY Brand


Launching a Classic

Planning, sketching, and prototyping was all necessary for the results. Coupled with HTML5, CSS3 and a Magento CMS, we brought this project to launch in 2015.

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The Solution

UX/UI Design

Magento E-Commerce

WordPress CMS

Responsive Design


Content Migration

API Integration

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