Responsive Design & Commerce
Shopify Website & User-Experience
- UI/UX Design
- Creative Direction
- Shopify Plus
Nutrex Hawaii was founded in Kailua-Kona, Hawaii in 1990 by Dr. Gerald Cysewski. Avex partnered with the brand to design the new Shopify Plus store. The purpose of the project was to raise brand awareness and increase sales.
The goal of this project was to create an engaging website that is also informative. We achieved this by creating a design that would give the brand the ability to publish content, beautiful imagery, and informative content.
Shopify Website Design
Driving Business Growth
The brand has seen a drastic increase in sales, both on the website and other sales channels. Time on site, search placement, and engagement have also increased, whereas the bounce rate has decreased.
The Design System
We designed the website around not only driving sales but also creating a system for the brand to tell their story and inform customers of the benefits of their products and living a healthy lifestyle.