Advanced custom fields were implemented so the client could continue to manage the site’s spectacular content seamlessly.
Shopify Plus development and user experience for the leading spirulina and astaxanthin supplement brand.
- UI/UX Design
- Creative Direction
Nutrex Hawaii was founded in Kailua-Kona, Hawaii in 1990 by a world-renowned microalgae and carotenoids expert. Dr. Gerald Cysewski’s mission was to prolong the lives of people all over the world through the benefits of microalgae.
Nutrex Hawaii needed a platform that would attract potential customers looking for natural and nutritional supplements that really work. Also, the brand was already a best seller of spirulina on Amazon, so they needed extra support for the sales brought in via Amazon. Therefore, Avex partnered with the Cyanotech brand to design their new Shopify Plus store.
- Shopify Plus
The goal of the project was to create an informative and engaging website where customers could learn about the science behind the products while also being able to purchase them quickly and with ease.
Our team achieved this by creating a design with the infrastructure to publish beautiful imagery and captivating content. We used tools like ReCharge to handle subscriptions, Stamped.io for product reviews, and Shopify Plus to get the new site up and running.
Cutting-Edge Content Management
Driving Business Growth
With the revamp of their website came a drastic increase in sales. Additionally, due to the new content and user friendly designs, the site’s bounce rate significantly decreased while the time customers spend on the site has surged.
Our Design System
We produced custom designs that created a system for the brand to tell their unique story and inform customers of the marvelous benefits of their products.