NAKEDCASHMERE
NAKEDCASHMERE's Luxury Shopify Plus Redesign and Elevated Merchandising
Services
- Full Site Design
- Development
- Algolia Integration
- Creative Direction
- Conversion Rate Optimization
- SEO
Background
California-based NAKEDCASHMERE, a luxury direct-to-consumer brand on Shopify Plus, is renowned for its environmentally conscious, high-quality cashmere. With sustainability and social responsibility as core values, the brand prioritizes simplicity, timeless design, and transparent sourcing.
In response to the ever-changing luxury landscape, NAKEDCASHMERE engaged Avex to rejuvenate its brand, with a goal to deliver a more sophisticated and upscale user experience. Additionally, they sought to enhance their search and merchandising tools.
Tech Integrations
- Dynamic Yield
- Algolia
- Klaviyo
- Wishlist Plus
- Elevar
Approach
Avex partnered with NAKEDCASHMERE to create a Shopify Plus experience that is not only user-friendly but also irresistibly attention-grabbing. Our approach leveraged the power of intuition and deep insights to shape a luxurious brand encounter that sparks inspiration, strengthens relationships, and represents the brand’s unique value proposition.
From delving into e-commerce discovery and envisioning the brand’s new Shopify Plus experience to swift design, prototyping, and deployment, our team embarked on redefining the concept of a transformative experience. One that seamlessly merges shopping, storytelling, utility, and personalization to usher in a new era of luxury retail.
Digital-First Design Language and Content Strategy
The fresh creative direction embodies the essence of NAKEDCASHMERE - it's warm, sleek, and aesthetically pleasing. The design framework embraces minimalism and features a modular structure, fostering uniformity and enhancing adaptability.
Collection pages serve as a canvas for unique stories and features, vividly portrayed through lifestyle photography and video, thereby defining robust standards for artistic direction.
Brand Experience Enrichment
During Avex’s engagement with NAKEDCASHMERE, our mission was to forge a comprehensive and enduring user experience that resonates long after the interaction. To do so, our creative strategy involved seamlessly integrating the practicality of showcasing products with the emotive triggers of evoking desire and aspiration.
By infusing interactive video features, compelling visual aesthetics, storytelling components, and advanced filters into the experience, we elevated and enlivened the user experience to speak to the brand’s luxury consumer base.
Encouraging Exploration Through Elevated UX
NAKEDCASHEME's digital storefront has undergone a complete makeover for enhanced convenience. In our pursuit to convert browsers into purchasers, we embarked on a reevaluation of the brand’s sales funnel. Our focus was on harmonizing engagement and product exploration to elevate conversion rates and cultivate brand loyalty.
The website now caters to diverse purchase paths, allowing users to follow routes aligned with their preferences and considerations. A refined search feature and product filters spotlight relevant products, while SEO-friendly content enriches product knowledge, contributing to a more informed and satisfying shopping journey.
Enhanced Merchandising Capabilities
NAKEDCASHMERE recognized the need to enhance the search and merchandising capabilities on its online platform. One of the pivotal technical components of this enhancement was the integration with Algolia.
Algolia, known for its proficiency in optimizing search functions, played a critical role in empowering NAKEDCASHMERE’'s customized collection presentation, search results, and instant search features. This integration marked a significant step forward in the brand's technical capabilities.
Service Design
Luxury is intrinsically linked with personalization and exceptional service, where the path taken can be equally as important as the final destination. Drawing inspiration from the traditional in-store luxury experience, we applied personalization strategies to elevate nakedcashmere.com and keep the users top of mind at all times.
Across the entire customer journey, we utilized user behaviour and preferences to curate product recommendations, deliver compelling editorial content, and offer tailored support in an organic, unobstructed manner.
Relationship
Our collaboration with NAKEDCASHMERE successfully unlocked its complete potential, focusing on amplifying the brand's emotional connection and underscoring product excellence. Despite a challenging timeline, our team closely partnered with the client to adopt a phased approach. This strategic process resulted in the delivery of an enhanced Shopify Plus experience, one that not only delighted the brand's customers but also empowered the client with efficient content management capabilities.
Avex remains dedicated to bolstering NAKEDCASHMERE's online presence and ensuring a seamless and rewarding customer experience. This commitment is evident through our ongoing conversion rate optimization support.
