Lucky in Love
Revitalizing Lucky in Love with a Seamless Migration to Shopify 2.0
Services
- Shopify Plus Theme Design
- Development
- Content Strategy
- Third-Party Integration
Background
Known for vibrant, trendsetting tennis apparel, Lucky in Love wanted to re-energize their digital presence. As a fast-growing brand focusing on fun and trend-forward designs, Lucky in Love wanted a fresh website experience that reflected their brand’s energetic spirit. They had been using a very outdated theme and engaged Avex to revamp their site using a modern Shopify 2.0 theme, Palo Alto.
The brand sought to elevate its online presence, make the site more engaging, and improve the user experience while simplifying the navigation structure.
Tech Partners
- Okendo Reviews
- StoreRocket
- Smile.io
- Klaviyo
- FourSixty
Approach
Working within the native capabilities of a Shopify 2.0 theme, The Avex team pushed the boundaries of what was possible. Our design team got hands-on, exploring every nook of the theme’s capabilities, while crafting custom Figma designs that brought the brand’s vibrant energy to life. With a strategic focus on navigation, content structure, and user experience, we transformed limitations into opportunities, delivering a fresh, playful, and high-performing website that set the stage for ongoing optimization and growth.
A Dynamic Redesign
To address Lucky in Love’s main challenge, Avex took a methodical yet innovative approach to refresh and redesign their Shopify Plus store. Our design team collaborated closely with project management to fully explore the native capabilities of the Palo Alto theme, creatively maximizing its potential. Our designer experimented directly with Shopify’s sections and settings through a hands-on process, transforming these discoveries into high-impact Figma designs. The outcome was a dramatically elevated, vibrant new website that captured Lucky in Love’s brand essence—achieved without extensive custom development.
Optimized Navigation
We reimagined Lucky in Love’s navigation by focusing on the creation of intuitive, user-centered pathways that guide customers seamlessly through their shopping journey. Drawing from top UX research and industry best practices, our team simplified the cluttered structure and created clear, direct paths that guide customers through collections seamlessly.
This refined approach not only boosts usability but also enhances overall engagement and drives conversions by delivering a frictionless, enjoyable experience from start to finish.
Refined Page Architecture
We meticulously crafted a strategically layered page architecture for Lucky in Love, beginning with an in-depth exploration of their brand identity and customer needs. By thoughtfully selecting and organizing modules from the Shopify 2.0 theme, we created a seamless site flow, with each section purposefully placed to guide users through an engaging visual and shopping journey. From the homepage to product pages, every element was designed with precision, balancing content, imagery, and functionality to maximize engagement and drive conversions.
Relationship
From the outset, Lucky in Love was deeply involved in the project’s key decisions, from approving designs to refining the page architecture and navigation. While Avex took the lead in strategy and execution, especially during the navigation overhaul, the collaborative discussions with the client led to fruitful results.
Today, we continue to support the brand through a 360-degree retainer, handling everything from email optimization and site speed improvements to A/B testing. This solid partnership continues to evolve, and we’re excited about the opportunities to expand our collaboration further.
Let’s work together
Tell us your business goals and we’ll see how we can create something amazing together.