Enlightened

Heightening This Feel-Good Dessert Brand’s Online Presence with Shopify Plus

enlightened chocolate chip cookie dough pint beside cup of cookie dough balls
SERVICES
  • UI/UX Design
  • Shopify Development
  • API Integrations
  • Creative Direction
  • Animation
  • Custom Checkout
  • Subscription
THE ASK

Enlightened came to Avex in hopes for us to take their Shopify store to the next level. With this request, we wanted to create a simple platform for the brand to express their vision and to interact with their loyal community.

The low-carb dessert company needed a brand presence to support their booming retail sales while also driving traffic to brick and mortar stores where their food is sold.

TECH PARTNERS
  • Shopify Plus
THE SOLUTION

We provided an outcome that allowed Enlightened to distribute beautiful content, engage with their committed audience, and spread their admirable message - that food should make you feel as good as it tastes.

Through sections for a store locator, blog style recipes, and innovative UI/UX design, we were able to give Enlightened the site their prosperous company needed.

enlightened shopify plus website mobile and desktop pages

The Results

  • +15%

    Conversion rate increase

  • 50%

    Decrease in page load time

Retail Sales

While e-commerce was the focus of the project, finding Enlightened in-store was also important for the brand. We integrated with the app Destini to optimize the store locator experience therefore increasing retail traffic.

enlightened shopify website mobile pages on three smartphones

Enhancing Their Community

The Enlightened community directly affected the process of propelling their products to success. Avex developed clear sections for their blog (Robust Recipes) and community pages that empower the Enlightened team to reach their audience by adding new innovative recipes, mouth-watering videos, and other engaging content.

enlightened shopify website community page

A Cross-Device Design Solution

Through custom UX and UI design, our team provided a seamless e-commerce experience across all digital platforms to ensure responsive design. We also created unique CSS triggered animations that catch the customers eye as they shop.

enlightened website keto collection announcement landing page on tablet
enlightened mobile website pages on smartphones
enlightened ice cream pint behind ice cream scoops and potato chips
enlightened website broad bean chip collection page

Content Management

While ensuring the brand could illustrate their stunning photography, we showcased Enlightened’s delicious products by creating a platform with custom fields that utilize full-width imagery and background videos.

enlightened shopify website homepage

Let’s work together

Tell us your business goals and we’ll see how we can create something amazing together.

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