Branding refresh and email marketing for allergen-free snack brand Enjoy Life
- Email Marketing
- UX/UI Design
- Shopify Development
Enjoy Life is a food brand that sells snacks free of gluten and 12 different allergens. After the founder’s family member was recommended to go on a gluten and dairy free diet, he realized how few options there were for snacks with those common restrictions. Since starting the company in 2001, they’ve launched over 85 delicious products. Their catalog includes soft baked cookies, breakfast bars, lentil chips, and more.
The brand came to Avex for help implementing their new branding on their digital storefront. Our team was also asked to include the new branding in their email marketing, taking over that part of their retention marketing as well. Our designers took accessibility into account with the refreshed look, making sure the colors and fonts were all ADA compliant.
- Shopify Plus
First and foremost, we had our team of developers optimize the site for faster load times. Increasing site speed is crucial for creating a high-converting eCommerce site. Then, our designers put together a style guide for the brand’s web content that included new colors, typography, and product photography.
After creating the new designs, our developers implemented the CSS changes on the back-end. The team paid close attention to the fine details, ensuring that each update was applied to all parts of the site. Working together and leaving no stone unturned, we were able to complete the project in less than two months.
When implementing the new branding guidelines, Avex designers showed off their vision for an appetizing, fresh, and appealing website. The brand colors incorporate teal as the core color for Enjoy Life, inspired by the Teal Pumpkin Project which raises awareness for food allergies, especially during Halloween.
The four fonts seen in Enjoy Life branding were selected due to their approachable, simplistic, and whimsical feel. Aligning with the updated branding, our team used typefaces that give off a sense of playfulness, without being childish.
One of the most important aspects of an eCommerce site that sells food is the photography. Customers can truly get to know how the Enjoy Life food looks and even how it may taste due to the high-quality images that showcase texture, various imperfections, and even some of the snack’s crumbs.
When compiling the style guide, our team made sure to include ADA compliant contrast in colors used for text in order to meet the standards of creating content accessible to everyone.