About The Project
The Artful Dodger brand is positioned to be the alternative to everything that currently exists in the marketplace and therefore attracts a guy who is predisposed to being untraditional.
AVEX partnered with Artful Dodger to create a minimal responsive website to showcase the brand’s look books and history. Utilizing a mobile-first approach and large photography, the goal of the website was to help raise brand awareness.
Simplistic & MinimalUser-Experience Design
Artful Dodger wanted to partner with a brand who understood their vision, and who could execute a website that effectively conveyed this vision to their target audience. We used high-resolution, full-width photos to help tell the brand’s story and showcase the new clothing line.
The “Artful Dodger” is rich in history as a 19th century rogue who rejects modern society and finds a way to attain wealth. Much like the character, the brand goes against the grain and is constantly reinventing itself. This brand is a modern adaptation of that cutting edge energy.