Using Shopify to Launch Your BrandHow to use Shopify to take your brand to the next level
Jan 11, 2019
Buying online has become a way of life. From groceries to vehicles, consumers want the convenience to buy from a secure website. Shopify is the best ecommerce platform to provide your buyers with the simplicity and protection they demand. Ecommerce revenues are projected to grow to $4.88 trillion in 2021. Using Shopify to launch your brand is the best way to get in on the cash.
What Is Shopify?
The web-based platform, Shopify, lets both a startup or a multi-million-dollar ecommerce store run smoothly. It takes the heavy-lifting out of building a website by letting you create a custom online store and sell in numerous places, like your website, social media, online marketplaces, and pop-up shops. The easy-to-use system allows you to control inventory, accept payments, and automate shipping.
While Shopify isn’t the only ecommerce platform on the market, we have a number of reasons why it is the best.
Beginning a website with Shopify is the fastest way to begin selling. The intuitive platform allows you to set up your online store to get things rolling, then you can go back and make changes as you’d like. If 2019 is your year to launch an ecommerce store, here’s why you should do it with Shopify.
Handles Massive Inventory
When you launch your online business, you may start with just a select few products. As your business expands, however, you’ll want a platform that can handle inventory growth. Whether it’s a new seasonal line or variations of your original product, Shopify can handle and manage the inventory.
Take Kylie Cosmetics for example. You don’t have to be a high-gloss lipstick lover to know the 21-year-old is raking in online orders for her cosmetics line. Kylie Jenner, whose $900 million net worth puts her on track to become the youngest self-made billionaire ever, has a massive online inventory to manage. And the ecommerce platform trusted by Kylie Cosmetics? Shopify, of course.
Themes for Every Niche
Shopify offers more than 100 themes that fit any niche. Whether you run a fashion ecommerce business or sell hand-baked cookies to fans all around the world, you’ll find a theme that fits your products. More than half (55%) of people who visit your website spend less than 15 seconds reading what they find. If you want to impress your customers, choose a good design. Of the information that’s taken in by our brains, 90% is visual. When you offer a compelling website design with a Shopify theme, you increase your likelihood of connecting with customers.
Pro Tip: An eye-catching theme can make or break your online store. Make sure to use compelling colors and graphics, but don’t create a visual overload.
Use Shopify for Your Pop-Up Shop
The Shopify POS software and hardware allows you to sell your products online or in person. Headed to your local farmer’s market or fashion trunk show? Shopify travels with you. There’s no need to direct people to your website to make a purchase. You can accept the customer’s card, make the transaction, and keep up with inventory on the go.
Never Fly Solo
When you start an online business, you’re sure to have questions. Shopify’s support team is focused on your success. Whether it’s a setup question or training on a special feature, direct and third-party support for the Shopify platform makes the job easy. When you need help, you get a real person. Jump on a call or start up a chat and get your issue solved in no time.
Integrates With Social Media
There are 3.196 billion people using social media around the globe. That’s kind of a big deal when it comes to ecommerce possibilities. Think about it. You’re much more likely to have a compulsive buy moment with that BlackMilk floral print dress if there’s a buy now button attached to the Facebook ad rather than sifting through the site and completing the checkout process. Shopify integrates with social media, so find your shoppers where they spend a large part of their day and up the revenue for your ecommerce store.
Pro Tip: It’s no secret that we live and breathe social media. Because everyone scrolls through Instagram in their free time, it makes sense for you to focus your attention on improving your social media advertising strategy. Learn how to do so here.
Boost Your SEO
It’s better to build your website in line with Google’s algorithm rather than try to beat it. Shopify offers multiple ways to improve your website’s SEO. Since 39% of all global ecommerce traffic comes from search, you’ll want to take advantage of any SEO assistance possible. Shopify allows keyword opportunities with product photos, collection photos, product listing tags, and more. If you want your site seen by more customers, the SEO boost from Shopify is a good place to start.
Shopify Protects Customers
Online shoppers are savvy. Even if they don’t know the details behind the symbols, customers know what to look for to ensure their purchase is secure.
Studies reveal consumers are more confident in an ecommerce purchase when they see a trust badge on the site, especially if it’s their first purchase from the brand.
Shopify protects your buyers by issuing and setting up an SSL certificate, offering multiple forms of payment, and providing code for your website to display a trust badge. Your customer will feel at ease sharing their payment information when they know you’ve taken the proper steps to protect their data.
Integrates With MailChimp
Customers who make a purchase through a marketing email spend 138% more than shoppers who don’t receive email offers. Email marketing is critical to your ecommerce digital marketing strategy, but many startup owners avoid it thinking it’s overly complicated. Shopify makes email marketing simple. With a MailChimp integration available, you can easily shape, schedule, and collect data from your email recipients.
Wrapping It Up
Shopify simplifies the technical parts of your business, so you can concentrate on brand and revenue growth. With integration tools for social media, email marketing and many other third-party apps, you’ll expand your reach faster than you ever thought possible. You make your brand unique. Shopify can make it powerful. If you want to make your user experience even better, contact us and we’ll set up your store so you don’t have to.