At the end of August 1997, Tom Peters introduced the idea of building your personal brand in Fast Company magazine. He pointed out that every company had a brand, and that it influenced the way consumers saw those firms. Peters argued that every person had a brand, too. Every employee or entrepreneur has something that sets him or her apart from the competition.
Even the most oblivious SEO noobs already know about the importance of finding the right keywords to try and rank for, doing some on-site SEO and being smart about guest posting. However, SEO is much more than that and even people who have been in the industry for a while can learn a new trick or two if they know where to look. Today, we are making this article the place to look, featuring a couple of lesser-known SEO tips that can help marketers take their efforts to a new level.
Snapchat is one of the most popular social media networks in the world, second only to Facebook. The social platform has over 158 daily active users and is growing more and more each day. Some of these statistics are pretty interesting, especially for brands that are using Snapchat for business. To help visualize these stats a little […]
How much time do you spend every day at your desk managing social media? You don’t have to be sitting down at your computer – you could be using your tablet or smartphone to schedule social media posts. Not sure what the best social media management tools are? Don’t worry – this post has you covered. Read on to learn more about these great social media management tools for 2017
How Brands Can Leverage User Generated Content This is an era of advertising. Brands left and right hold seminars and conferences on how to break through the clutter and entice new customers and clients to open up their wallets and spend to their heart’s content. Unfortunately, this is much easier said than done. Marketing efforts […]
Avex Designs has been nominated for the 2016 Awwwards E-Commerce Site Of The Year. We’ve received this incredible nomination for the for the web & user-experience design work we did with one of our favorite clients, KITH.
You’ve may have heard the term growth hacking being thrown around by marketers. However, it’s not just a new buzzword, it is becoming more and more a core part of growing and building your business. In this article, we will explain on how marketers use this technique to grow their business and we’ll provide 5 growth hacking examples.
Wondering how much you should pay for each click when using Google AdWords or another PPC platform? Here’s An Easy Formula for Setting PPC Bid Prices.
Much was made of Mobilegeddon last year, when Google started factoring mobile compatibility into certain search results. But while business owners and web designers were up in arms over the change, the fact of the matter is that the real mobile apocalypse happened the previous year.
Search engine optimization and content marketing should be large part of your business. According to an IBM Digital Experience Survey, 56% of marketers believe that content, when tailored to customer traits, promotes higher engagement rates.
We receive a lot of questions regarding pricing for our creative digital services, such as design, development and strategy. More often than not, the default answer is “it depends on the project”. This is the most common answer that any agency, company or freelancer will give.
Although its pay-per-click social advertising platform is relatively new, Facebook is quickly gaining ground on Google as a premier platform for marketers who want to reach new customers. But unfortunately, even though lots of business owners understand that Facebook Ads are a big opportunity, they aren’t sure how to get started.
Now that we’re firmly into November and the holiday season is almost upon us, business owners and marketers are beginning to turn their attention to the future. Specifically, many are wondering whether they are properly prepared for the internet marketing trends that will dominate 2017 and beyond.
Devising a brand strategy for any kind of business can be difficult, but in the world of fashion there are additional challenges. For one thing, trends change quickly. And for another, fashion tends to be subjective, meaning that one person can love a look or product while another might not. Add in the intense competitive pressures that exist between designers and retailers, and it’s easy to see why so many in the clothing, style, and accessory business struggle to stitch together a winning formula. How can you avoid common missteps when you launch a fashion brand? Here are 4 quick and easy tips you can follow
For online retailers, providing a solid ecommerce user experience isn’t just a preference or a good idea – it’s an absolute necessity. After all, if shoppers don’t like your website, they’ll take their time and money elsewhere without ever telling you why.
When you think of social networking, the first things that come to mind are cat videos and political arguments. However, these sites are actually great places to make money. The photo sharing site Instagram in particular has phenomenal potential for turning a profit. Read on to learn how to make money with Instagram.
Avex Designs has been Recognized as a Top Digital Agency in NYC by Clutch. We’re so honored to be mentioned with such amazing NYC based agencies and firms. We’ve served some top brand clients like HBO, Google and USA Network, providing custom websites, e-commerce solutions, user experience design and much more. Not only do our clients […]
If you’re not familiar with Snapchat, you should be. This instant messaging app has over 150 million users worldwide as of September 2016. While many of its users are teenagers, Snapchat represents a rich market for companies. Read on to learn how to use Snapchat for business.
In 2016, mobile compatibility isn’t an add-on for your online store; it’s a basic requirement. If your shoppers can’t get a great experience when using a smartphone or tablet, they are likely to take their business to one of your competitors.
We are very pleased to announce the official launch of the new Starter Black Label and Starter Active online experiences!