Our modern era is increasingly characterized by global interaction. For this reason, many luxury brands now have to figure out marketing campaigns for a variety of different demographics. One of the most ingenious means of accomplishing such a feat is through the incorporation of a compelling story that creates a direct connection between buyers and […]
When selling products or services on the Internet, you never operate in a vacuum. If your customers and prospects find you using search engines such as Google and Bing, it is very likely that they have not just one, but several tabs open in their browsers and are comparing you and your products and services to your competition.
Brands are finding it difficult to stand out and reach their targeted audience. Social media, print ads, and online marketing need to evolve to stay relevant, which is why marketers are recognizing augmented and virtual reality to reach audiences. But, augmented reality and virtual reality are limited with expected growth in the next decade.
Ever since Google launched their Panda and Penguin algorithms (in 2011 and 2012, respectively), businesses operating in the online arena have had to change their strategy and content marketing approach. With these algorithms, the search engine giant made a statement about acceptable behavior for earning search rankings. No longer would gaining rank through any means […]
For years now, people have been ditching the brick and mortar stores to buy everything they need online. E-Commerce makes it easy for people to buy clothing, electronics, or even groceries right from your home. But with smart phones now people are using their desktops less, preferring to use their iPhones, Galaxies, or Androids throughout the day. This means merchants need to change the way they approach e-commerce. With mobile e-commerce expected to continue to grow retailers must optimize their mobile shopping experiences.
Product placement is nothing new. All you have to do is refer to the movies to see stars using beauty products, drinking soda (label out), and wearing garments (and name-dropping designers) in a bid to raise public interest in the brand. Here we will dive deeper into Social Media Product Placement.
Carbon Beauty The moving images and text when you scroll through the page is an interesting design that you don’t often see. The page transitions to when you click on a product are seamless and beautiful. Carbon beauty is number one on our 10 Best Shopify Stores list. Allbirds High resolution wide imagery along with video and […]
If you’ve got a store on Amazon, chances are that you’ve heard of Amazon A+ content or Enhanced Brand Content. Chances are equally high that you might not know what it is. Don’t worry, we’ve got you covered. Read on to learn about what Amazon A+ content is, how it benefits Amazon sellers, and which brands […]
At the end of August 1997, Tom Peters introduced the idea of building your personal brand in Fast Company magazine. He pointed out that every company had a brand, and that it influenced the way consumers saw those firms. Peters argued that every person had a brand, too. Every employee or entrepreneur has something that sets him or her apart from the competition.
Even the most oblivious SEO noobs already know about the importance of finding the right keywords to try and rank for, doing some on-site SEO and being smart about guest posting. However, SEO is much more than that and even people who have been in the industry for a while can learn a new trick or two if they know where to look. Today, we are making this article the place to look, featuring a couple of lesser-known SEO tips that can help marketers take their efforts to a new level.
Snapchat is one of the most popular social media networks in the world, second only to Facebook. The social platform has over 158 daily active users and is growing more and more each day. Some of these statistics are pretty interesting, especially for brands that are using Snapchat for business. To help visualize these stats a little […]
How much time do you spend every day at your desk managing social media? You don’t have to be sitting down at your computer – you could be using your tablet or smartphone to schedule social media posts. Not sure what the best social media management tools are? Don’t worry – this post has you covered. Read on to learn more about these great social media management tools for 2017
How Brands Can Leverage User Generated Content This is an era of advertising. Brands left and right hold seminars and conferences on how to break through the clutter and entice new customers and clients to open up their wallets and spend to their heart’s content. Unfortunately, this is much easier said than done. Marketing efforts […]
Avex Designs has been nominated for the 2016 Awwwards E-Commerce Site Of The Year. We’ve received this incredible nomination for the for the web & user-experience design work we did with one of our favorite clients, KITH.
You’ve may have heard the term growth hacking being thrown around by marketers. However, it’s not just a new buzzword, it is becoming more and more a core part of growing and building your business. In this article, we will explain on how marketers use this technique to grow their business and we’ll provide 5 growth hacking examples.
Wondering how much you should pay for each click when using Google AdWords or another PPC platform? Here’s An Easy Formula for Setting PPC Bid Prices.
Much was made of Mobilegeddon last year, when Google started factoring mobile compatibility into certain search results. But while business owners and web designers were up in arms over the change, the fact of the matter is that the real mobile apocalypse happened the previous year.
Search engine optimization and content marketing should be large part of your business. According to an IBM Digital Experience Survey, 56% of marketers believe that content, when tailored to customer traits, promotes higher engagement rates.
We receive a lot of questions regarding pricing for our creative digital services, such as design, development and strategy. More often than not, the default answer is “it depends on the project”. This is the most common answer that any agency, company or freelancer will give.
Although its pay-per-click social advertising platform is relatively new, Facebook is quickly gaining ground on Google as a premier platform for marketers who want to reach new customers. But unfortunately, even though lots of business owners understand that Facebook Ads are a big opportunity, they aren’t sure how to get started.