Iconic Sportswear Since 1971
SINCE 1971, Starter gear has been a right of passage for sports fans – making it one of the most iconic fanwear pieces in sports history. Starter pioneered the fusion of sports clothing with popular culture by forging partnerships with legendary athletes and major pro and college teams.
We partnered with this iconic brand to developer two amazing websites. Built on the WordPress platform and fully responsive for mobile, Starter.com tells the brand’s story using parallax scrolling, imagery and custom typography.
Start Black & Start Active
Avex created a parallax landing page for Starter, with two entry points. One for Starter Black Label and the other for Starter Active. Black Label is more focused on fashion and partnering with sports teams, while Active provides apparel for the activewear industry.