New York State Of Mind

Web Design, E-Commerce, Marketing, SEO

Pony Sneakers


Product of New York is a luxury footwear brand from NYC and founded in 2015 by PONY Sneakers. The brand focuses on creating premium sports related footwear at affordable prices. Product of New York collaborates with influential New York designers, such as DKNY and KITH.

The brand is inspired by their parent company PONY Sneakers. They keep true to the style of NYC and creating beautiful products from the finest materials. Avex helped the brand launch and continues to support them over the years.

Simplicity In The Details

Product Of New York was looking for a minimal and simplistic aesthetic, to convey the luxury feel of their products. We also did not want the interface to get in the way of the photography and products.

Product Of New York Laptop


We utilized the brand's beautiful photos to convey the overall presence. Strong photography was key to the design. Using large, full screen photos, we were able to show every detail.

Mobile First

We took a mobile first approach in creating this responsive e-commerce website. From navigation to checkout process, we needed to iron out every detail. This was very important, given the brand's mobile usage was over 50% of their user base.

Bringing It All together

Planning, sketching and prototyping was all part of the process. Coupled with HTML5, CSS3 and a Magento CMS, we brought this project to launch in 2015.

Product of New York Layers
Product Of New York Feature

The PONY Experience

By utilizing a minimal shopping experience and seamless checkout process. We made it easy for users to view large product photos and checkout easily.

Product Of New York

The store is live and these sneakers are selling like hotcakes. Check them out and grab your next pair of kicks.

Launch Site