Web Design, E-Commerce, Marketing, SEO
About The Brand
Pony is an American brand of footwear and other clothing, founded in 1972 on Madison Avenue in New York. Avex worked with PONY and their parent company, Iconix Brand Group, to design and development a new digital conversion platform, in the form of a Magento E-Commerce Website.
The website was in desperate need of a shift in user-experience and design, as well as a completely new backend system. After taking this project to launch, the brand saw a drastic increase in online sales and traffic.
An Intuitive Shopping Experience
Our goal was to create a minimal experience, providing the user with the necessary elements to browse and purchase with ease.