Branding, Style Guide, 3D Store Concept, Positioning
About The Brand
The fashion retail landscape is forever changing. Currently, there is no fixed retail location which combines the influence of footwear on the current luxury apparel market, delivered through a new age retail model. Oeuvre’s goal is to tap a new generation of luxury consumers with a next generation, high-tech, retail model and innovative product mix.
Avex worked with Oeuvre’s founder to not only create the brand’s logo, but also develop brand guidelines, pitch decks and even 3D renderings for the interior of the retail location. The OE symbol is a reference to the ligature in the French spelling of the word, hearkening to the historical meaning of oeuvre (or life’s work).
Avex worked with 3D artists to create a store rendering that would fit the new brand. The vision was to create a contemporary retail location with a mix of digital. Customers can place orders using iPads and explore different activation areas.