Iconix Brand Group

World's Premier Brand Management Company

Iconix Macbook Pro

A new brand experience

Iconix Brand Group (ICON) is the world’s premier brand management company and owner of a diversified portfolio of strong global consumer brands across fashion, sports, entertainment, and home.

Avex partnered with this publicly traded company to help enhance their online brand presence and launch a new distribution platform for brands such as PONY, Starter, Waverly, Rocawear, Ed Hardy and many more.

Iconic Brands

Iconix Brand Group has a vast portfolio of legendary brands. We helped create a platform for them to showcase their impressive family of fashion, home and technology brands on their new responsive website.

Fashion Focused

The partnership between AVEX and ICONIX was a match made in heaven. With our experience launching projects for fashion labels, and Iconix' portfolio of fashion brands, we collaborated on an immersive digital experience, helping Iconix connect with their target audience.


It was important to brand the website not only to the Iconix brand, but also incorporating imagery from the various brands under the Iconix umbrella. Our goal was to have a tailored experience for each brand, such as Rocawear, PONY, Shaper Image, Candies and more.

Mobile Always

All of our websites are responsive and optimized for all devices. From mobile to desktop and beyond. Iconix' website was no different. We put a strong focus on the mobile user-experience and user-interface design.

Iconix Brand Group

The partnership between Iconix and AVEX has been an ongoing relationship for years. We continue to work together on their website as well as new platforms for their brands. Visit their website to learn more.

Launch Site