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Half Past

Creative Direction & User Experience Design for Luxury Watch Company, HalfPast

Half Past Website

About The Project

Half Past helps to put luxury watch consumers directly in touch with retailers. This unique service is aiming to revolutionize the luxury watch industry, making it easier to get great offers for high-end luxury time pieces.

Each brand needed their own profile page, showcasing the products and authorized retailers. We helped to design the entire user experience as well as the user interface.

Luxury Design For The Modern Web

We worked with Half Past to create an online luxury brand presence. By utilizing large high-end product photos, we were able to convey the brand's message across the entire website.

The Process

The approach we took involved numerous meetings with our client to understand their service and brand message they were trying to convey. We produced sketches and wireframes for the initial stages, to help gather feedback from our client. We then layered a simplistic yet sophisticated design over the structure of the website.

Brand Experience

Our goal was to create a unique experience for the user, with a strong focus on luxury. By utilizing imagery and subtle, yet elegant typography, we were able to enhance the overall brand presence.

Designing in stages

Each element and content type was crafted with a luxury experience in mind. After creating the wireframes, we layered the user interface design to produce higher level mockups.

Half Past Website
Half Past Watch

Half Past Watch

Half Past Website

Half Past

Working with Half Past was a great experience and we're proud to have been apart of this project. Currently, the website is not live and still in private beta.