By David Anzalone,
May 5, 2020
How our eCommerce Clients are Giving Back in COVID-19
We're proud to work with clients that are giving back during COVID-19.
Many of us have read or lived though the horror stories of massive shutdowns and layoffs as a result of COVID-19. Thankfully, plenty of eCommerce brands are leveraging their resources to navigate through this crisis and also contribute to worthy causes during the Coronavirus pandemic. We’re proud to celebrate and showcase some of our own clients, both past and present, that are giving back.
Brands X Better
Wolf & Shepherd and TomboyX are both members of Brands X Better. It’s a coalition of companies that have committed to donating portions of their proceeds to charities providing aid to those affected by COVID-19. B X B has collectively raised over $1 million in relief funds.
Wolf and Shepherd is donating 10% of net proceeds to Kidango. This non-profit is offering emergency care, emotional support, and nutritional support to young children of essential workers and other parents massively impacted by COVID-19. The Steve Nash foundation is also matching each dollar Wolf & Shepherd donates through its participation in Brands X Better. Learn more here.
As a member of Brands X Better, Tomboy X is donating 2% of sales to YouthCare's COVID relief initiatives. YouthCare provides food, clothing, and shelter to young people who are homeless and recently, those significantly impacted by the Coronavirus. In addition, the brand has also promoted an on-going list of other initiatves that are providing relief for mental health, homelessness, and more.
Giving Back With Face Masks
Across the globe, wearing face masks in public is now a requirment for general saftey and to further prevent the spread of the Coronavirus. A few of our clients, alongside many other brands, have begun manufacturing reusable medical and non-medical face masks while donating a portion of sales to initiatives supporting the COVID-19 aid.
The iconic fashion house has partnered with the Red Cross and has dedicated some of its manufacturing resources to create and donate both personal and clinical face masks and other needed medical supplies. They additionally donated 20% of online sales to the Red Cross between March 27 to April 5th, with direct call-to-action links to donate to the initiative directly. Learn more here.
The streetwear brand recently dropped a face mask, which sold out in minutes. For every single face masks sold, Undefeated donated two to the Avalon Carver Community Center. This non-profit organization provides relief to struggling communities within Los Angeles.
The fashion brand is selling a collection of face masks and donating 5% to the Ronald McDonald House New York. This non-profit has donated meals and care packages to sick and in-need children all throughout NY during COVID-19.
Other COVID-19 Relief Initiatives
The apéritif brand started the Restaurant Project to provide relief to restaurants affected by COVID-19. They have collaborated with a growing list of restaurants to create special beverage products. 100% of sales are immediately donated to that restaurant so it can continue to operate and pay its employees. In addition, they have prompted consumers to donate to three other restaurant-related charities that provide additional relief to restaurants affected by the Coronavirus. Learn more here.
Founder and Creative Director Betsy Gonzalez partnered with the California Community Foundation to create “The Mia Becar Foundation.” They have donated all proceeds to the CCF’s COVID-19 response fund. However, The Mia Becar Foundation is intended to remain a part of the brand and further contribute to other initiatives in the future. Learn more here.
How can you contribute?
As a brand, an agency, and/or a consumer, if you have the available resources to do so, you can aid essential workers and individuals plagued by this crisis by supporting businesses that offer Coronavirus aid or by donating directly to any of the non-profits mentioned in this article and more.