Jun 23, 2015
Boost Sales Through SEO
How to boost sales through SEO and increase your visibility on Google.
SEO can be a daunting term. Every company wants to master it and boost sales through SEO, but few do. You want to make sure that your business is on the first page of the Google search results and that buyers are directed to your site when they search for things related to what you sell. But how do you do this in an effective way? SEO and conversion rate optimization can exponentially increase your traffic and sales, if done correctly. Here are a few tips on how to boost sales through SEO and drastically improve your visibility on Google.
Build Landing Pages
The first thing you’ll need to think about from the beginning is the layout of your site. SEO should be something that’s baked in from the get-go with thoughtful website design. You might want to consider including a number of landing pages instead of just one – whether it’s to a specific brand or product type, having multiple landing pages will give you the ability to optimize for multiple pages and keyword groups, which will increase your site’s visibility in searches.
Manage New Products
The next challenge to tackle to boost sales through SEO is managing meta data for new products. The key here is to have solid information architecture, internal link architecture, and website structure. You need to link categories from your home page, and your product pages at the category level. Always present your new products on your home page – this will lead to increased visibility and indexing. Once you’ve mastered this architecture, you need to think about how to thoughtfully display your content in a way that will increase your search visibility. First and foremost, do not simply upload a photo of your product with minimal text. How is a search engine supposed to understand what the page is about? You need to give clues through written content. Second, strengthen your product categories. Instead of focusing on text for a ton of different products, make your SEO stronger by beefing up your products’ parent categories. And, finally, don’t produce duplicate content. Search engines really don’t like duplicate content, and since e-commerce sites tend to have duplicate content as a result of listing all the product descriptions, do your best to reduce content redundancies as much as possible.
Don’t Copy And Paste
DO NOT USE MANUFACTURER DESCRIPTIONS! This is a major SEO no-no, and it’s something that’s very easily avoidable. Of course it’s easy to simply copy and paste a product description directly from a manufacturer, but you must write your own product descriptions to boost sales through SEO and make sure they’re unique and search engine-friendly.
Now that you’ve increased SEO optimization through product pages and information architecture, you should think about user generated content. If you let users post reviews of your products, you’ll see better conversion rates and sales, and the content continues to freshen up your site. Not only should you encourage users to post reviews, but you should also have a page dedicated to customer testimonials (if it’s appropriate for your business). Finally, you should embed social media sharing links into your site so that users can quickly and easily share the items and content that they like.
Do you have any tips on how to boost sales through SEO? Let us know in the comments below.