Best eCommerce Conferences in 2022
Quick Summary Ten valuable eCommerce conferences, both virtual and in-person, that you should attend in 2022.
In-person eCommerce events were the norm before the COVID-19 pandemic took over. As a result, virtual or online events became more common, and these turned out to be just as beneficial if not more — with one of the main advantages being the ability to attend events remotely. The newfound accessibility of these events is a positive spin on the otherwise bleak restrictions made by the pandemic.
However, in recent months, the severity of the pandemic seems to have lessened, mainly because of the worldwide vaccination rates exceeding 60%. Consequently, some companies have gone back to holding on-site events, with proper precautions.
Let's take a look at what’s coming up in the marketing world in terms of on-site events and events that you can easily attend from the comfort of wherever you are.
Here are a few valuable virtual and in-person eCommerce-related events coming up in 2022 that you won’t want to miss.
Building Customer Personas and Customizing the User Journey Webinar by 2H Media and Shopify
Date: February 16, 2022 (3 p.m. EST)
During this workshop, eCommerce hosting gurus Shopify will show you some examples of excellent eCommerce strategies, including how to build and design buyer personas unique to your business and customers.
The workshop will also cover eCommerce tips like how to implement your personas in different areas of your business, and some tactics and strategies that will help improve your customer journey and experience.
Challenger Brands Summit 2022 by Adweek
Date: February 22 to 24, 2022
Join Adweek for the fourth annual Challenger Brands summit to learn from positively disruptive and epic brands that are redefining the industry in 2022. You'll have the opportunity to absorb the latest eCommerce and tech strategies and insights like a sponge, exploring crucial topics ranging from e-commerce to live marketing, UX, and strengthening your brand perception.
Featured speakers include Sonya Gafsi Oblisk of Whole Foods, Richard Dickson of Mattel, and Melissa Collins of Container Store. This will be a great chance for you to hobnob with some of the eCommerce industry's greatest minds and rub elbows with your eComm peers at this exciting event.
eTail West 2022 by eTail
Date: February 28 to March 3, 2022
This three-day eCommerce webinar is hosted in Palm Springs, CA. You can connect with Dynamic Yield at booth 300 and over 1,500 other e-commerce and omnichannel retail professionals to help you increase profits from your business. Klaviyo will also be in attendance, ready to meet with eCommerce experts interested in their email marketing services.
Some of the items on the agenda include summits on transforming email, retention, and loyalty and also optimizing search engine optimization, display, and retargeting. The event is organized by World Business Research (WBR).
DigiMarCon Midwest 2022 by DigiMarCon
Date: May 9 to 10, 2022
You can participate in this digital marketing conference in-person or online to hear eCommerce speakers talk about their industry in the digital marketing and media advertising space.
You’ll get insight into trending strategies for the future, cutting-edge technologies, and the latest best practices to drive your business to the next level. You'll also be able to network with your thought leader peers and grow your professional network in their eCommerce roundtable.
Topics will include technology and innovation as well as internet, mobile, marketing, and SaaS technology. For a preview of this event, download the brochure and make your action plan for the conference today.
Around the Sound 2022 by DTCX
Date: May 19, 2022 (4:30 p.m. PDT)
This Shopify event will take place aboard the ship Spirit of Seattle. It features a gang of Shopify merchants and Shopify partners looking to talk omnichannel selling, grow their businesses, talk about eCommerce strategy, and have some fun.
The speakers will include Shopify’s Head of Partnerships Nik Romaya, Gorgias Director of Strategic Partnerships Billy McClennan, and Okendo Agency Partner Manager Adena Merabi.
This COVID-safe eCommerce event will include an evening of networking with Shopify ecosystem professionals and other merchants from across the pacific northwest and presentations by sponsors. You'll also be served delicious appetizers, beverages, and desserts and have the opportunity to win raffle and door prizes.
Webinars by Gorgias
Automation Webinar
Dates: February 1 and 15 and March 1, 15, and 29 (6:00 a.m. CST) | February 14 and 28 (11:00 p.m. CST) | March 14 and 28 (10:00 p.m. CST)
This 30-minute webinar, hosted by Scale Programs Specialist Matthew Shinn, will focus on the creation of some common automations by using intents after a review of the basics of views and rules.
Macro Workshop
Dates: February 1 and 15 and March 1 (11:00 p.m. CST) | February 2 and 16 and March 2, 16, and 30 (6:00 a.m. CST) | March 15 and 29 (10:00 p.m. CST)
In this 30-minute webinar, Support Team Agent Ilija Kostic will include live demonstrations of Macro creation, best use case examples, application of Shopify actions, and a Q&A session.
Social Media Webinar
Dates: February 2 and 16 and March 2 (11:00 p.m. CST) | February 3 and 17 and March 3, 17, and 31 (6:00 a.m. CST) | March 16 and 30 (10:00 p.m. CST)
Hosted by Scale Programs Specialist Matthew Shinn, this 30-minute webinar includes explainers on integrating Facebook Business Pages and Instagram into Gorgias, views and rules best practices for social media channels, and automation of social media tickets
Chat Webinar
Dates: February 3 and 17 and March 3 (11:00 p.m. CST) | February 4 and 18 and March 4 and 18 (6:00 a.m. CST) | March 17 and 31 (10:00 p.m. CST)
Featuring Scale Programs Specialist Matthew Shinn, this webinar — lasting about 30 minutes — includes explainers on chat campaigns and quick replies best practices, self-serve chat portals, and advanced chat customization
Town Hall and Product Webinar
Date: February 8, 2022 (2 a.m. CST)
Join Gorgias CEO Romain Lapeyre, Product Manager Zach Banov, and Product Team Lead Thomas Trinelle for this monthly product webinar and Gorgias town hall. The online hosts will be discussing new features, going over ways to optimize the Gorgias platform, and answering any questions you might have. It webinar will last about 45 minutes.