9 Benefits of Shopify PlusShopify Plus is a stellar e-commerce system for brands looking to upgrade their website.
May 17, 2019
In 2016, Shopify Plus stores experienced sales growth of 126 percent, demonstrating that Shopify Plus is a stellar e-commerce tool which allows a brand to remain flexible, cost-efficient, and reliable. Shopify Plus provides autonomy and freedom to brands through unlimited bandwidth, reliable servers, and full payment compliance.
This allows you, as a brand, to rely less on IT issues and spend more time on what you do best, which is creating amazing products and providing excellent customer service.
Here is a list of ways that Shopify Plus can benefit your brand.
1. Total Reliability
With the unlimited bandwidth offered by Shopify Plus, you will have scalable SaaS hosting that will make your brand’s website fully functioning and reliable. Shopify Plus supports four million hits per second and 99.99 percent uptime. This means your site can handle 8,000 orders every minute without the worry of your servers failing mid-transaction. You can feel confident that your site will remain consistent for customers. Additionally, you will also receive 200TB of storage for your customers.
2. Exclusive Customization
Shopify offers some of the sharpest websites on the internet today. The sites are responsive by design and automatic, without requiring any effort on your part. You then have the option to customize your theme to any degree you desire. You can alter your homepage content, layout, menus, colors, and typography.
3. High Traffic Optimization
Shopify Plus offers Launchpad, which is solely meant to handle high traffic volume when you wish to launch a product, implement bulk changes to the store, or offer a flash sale. You will have the ability to schedule a variety of events, including specific theme changes and special pricing visibility of certain inventory. You can lock your store for a certain amount of time to help build hype for your event. You also can use captchas during the checkout process to prevent intrusive bots from infiltrating your events. Additionally, you will have access to a real-time analytics dashboard to see how your event tracks.
4. Success Management
As a Shopify Plus merchant, you will have a success manager dedicated to assisting you with all aspects of the platform to ensure you have a great launch. The success manager will provide you with bi-monthly updates on new Shopify Plus features through personalized emails and phone calls, especially with regard to time-sensitive issues.
Your site will have a powerful discounting function. You can set up a variety of discounts, including free shipping, free gifts with purchase, percentage discounts, tiered pricing, BOGO sales, and bundled products.
You will also have access to the Script Editor. This allows developers to write customized scripts that are hosted by Shopify. This gives both developers and store owners the ability to incorporate custom scripts into the brand’s business website.
As a Shopify Plus merchant, you will have a success manager dedicated to assisting you with all aspects of the platform to ensure you have a great launch.
5. Sophisticated App Integration
With Shopify, you already have a wide variety of features required to operate an online store. As your website grows, you may want to integrate some sophisticated features into your business. Since Shopify partners with more than 1,100 developers, the process of integration becomes even easier. The apps are securely checked by the team at Shopify. You can also rate the apps with a star review system so you can easily determine which apps are working best for businesses similar to your own.
There are apps to assist with inventory management, accounting, marketing, customer service, special offers, discounts, and wholesale customers. With Shopify Plus, you get higher API limits, allowing you to do more with ERP and app integration. You can cohesively integrate multiple apps without the concern of reaching your API limits. This allows you to set up any connections in real time cleanly.
With Shopify Plus, you get higher API limits, allowing you to do more with ERP and app integration.
6. Shopify Pay Integration
Shopify Pay is an incredible tool which allows customers to save billing and shipping information, allowing for a quicker checkout when they come back to your site. This tool takes the hassle out of the checkout process, reducing form input from 16 fields to two. This is a huge benefit for mobile conversion.
7. Improved Wholesale Management
Shopify announced a new wholesale platform during Unite 2017. This was in response to the lack of accommodation for wholesale merchants. The new wholesale platform lets merchants have the power to operate a completely separate wholesale store from their existing Shopify account.
8. Exclusive Mobile Store Builder
Shopify Plus members currently have exclusive access to a mobile store builder. This allows you to create iOS and Android apps even if you have zero technical aptitude. If you do not have the capital to build an app from the ground up, this benefit is paramount.
9. Workflow Customization
Shopify Plus features Flow, an automation platform which allows you to easily manage the business’s backend (like inventory or order management) without the expense of building a system from the ground up. In addition to creating automation and integration with other tools, Flow also lets you experiment with a variety of customizations to help increase your productivity.
Shopify Plus features Flow, which allows you to easily manage the business’s backend…without the expense of building a system from the ground up.
Who Is Using Shopify Plus?
Some of the top brands in the world are using Shopify Plus to optimize their stores for increased productivity and customer interaction. Here are some of the most notable users.
After previously using a substandard platform, Ben Francis, founder of Gymshark, migrated to Shopify Plus to help better handle spikes in traffic. Previously, Francis spent tens of thousands of dollars to create a storefront, only to quickly outgrow the site. With the previous platform, Francis would have to start a new site from scratch, which took nearly a year to complete.
Instead, Francis came to Shopify Plus to build a site that can scale on demand and grow as the company grows. Gymshark offers immersive online and offline customer experiences thanks to Shopify’s POS system.
Once integrated with Shopify Plus, Francis was able to focus more on product creation and customer service rather than IT issues, saving him both time and money.
The powerhouse Magnolia brand has transformed homes across the country, thanks to the popular HGTV show Fixer Upper. After the show’s success, star couple Chip and Joanna Gaines increased visibility in their local market of Waco, Texas. Since not everyone can easily visit their sprawling brick and mortar store, they wanted to create an app that allows users to virtually place Magnolia merchandise in their homes to see how it would look.
Magnolia worked directly with Shopify Plus’s AR team to create this app to revolutionize the Magnolia experience. This app allowed the preview of merchandise and included an easy checkout process, revolutionizing the shopping experience for users.
Nik Mirkovic and Alex Tomic, two Australians who wanted to dominate the oral care market, sunk $20,000 of their own money into their dream in 2014. HiSmile, an at-home teeth-whitening system, integrated Shopify Plus into its business model. With Shopify Plus, HiSmile grew a $20,000 investment to over $130,000 in total sales. They sold $5 million in one week during the 2018 holiday season. They quickly reached a $300 million valuation, shipping products to 182 countries across the globe.
Wrapping It Up
Shopify plus is beneficial for ecommerce platforms looking for unlimited bandwidth, reliable servers, and full payment compliance; there’s not wonder why many of the top ecommerce brands made the switch and have seen stellar results.. If you need assistance setting up your Shopify Plus website, contact us today. We’d love to help.