10 Tips for Email MarketingHow to upgrade your emails so people will actually want to read them
Feb 08, 2019
Email marketing is the best tool for people with ecommerce stores. It helps retarget past customers, remind people about their abandoned shopping carts, and, if done correctly, can help you build your subscriber list. Below are the top 10 ways to improve.
1. Personalize each email
It is imperative that all of recipients on your email list feel special and important, and what better way to do that than to personalize your emails. Emails with a personalized subject line and have a 26% higher chance of being opened than those that do not.
2. Make the most of your subject line
The first thing your subscribers will see when they open their inbox is your subject line. This is a very important chance to draw potential customers in, so you can’t minimize the importance of this. Make sure that it is straightforward, not gimmicky or suspicious, otherwise people will send your emails straight to their junk folder.
Pro Tip: Long subject lines are less likely to be read, so keep it short and sweet (optimum length is anywhere from 6-10 words)
3. Repeat your successful emails
It may seem obvious, but if you have an email with a high opening rate, repeat it! Something in there obviously drew people in, so it makes sense that you would duplicate the same formula. As you add new subscribers to your list, they also have not seen your previously successful emails. So by repeating them, you are not only retargeting past customers, but also gaining new ones.
4. Email new contacts within 24 hours
Your window of relevance is exceedingly short, so it is imperative that you send your welcome emails within 24 hours of gaining a new subscriber. Staying fresh in people’s minds is the key to retargeting them after they have already left your site. Unfortunately, attention spans are brief, so after 24 hours, your site is likely to be long forgotten.
Pro Tip: Make sure you have automated emails set up so you don’t have to spend more time than necessary checking emails. It takes only a few moments to program an AI to send emails for you, but hours for you to have to send them yourself.
5. Keep your email concise
No one wants to read a novel-length email, so it is important that you do not write an email longer than you would want to read yourself. Concise emails get to the point much quicker than long ones, and you want people to spend time on your site, not in their inbox. If an email absolutely must be long, make sure to break it up into reasonable-length paragraphs and add graphics to keep people’s attention. Too many words looks daunting, but pictures do not.
6. Include a call to action button in every email
Every email you send has a goal, so why not make it clear to the person reading it? A call to action button is mandatory for every email. Whether it be to encourage people to follow you on social media, leave a comment/review on your site, or continue shopping your products, it is very helpful. Most people will only scan your email, and a call to action button is a surefire way for you to get your point across.
7. Add social sharing buttons
In today’s world, social media engagement is extremely important. You want to make it easy for people to find you (and hopefully follow you), so social media sharing buttons are very important. But make sure to add sharing buttons, not follow buttons. While it is great to have a lot of followers, it is better to have people sharing your links.
8. Optimize emails for mobile users
According to Return Path, 55% of emails are opened on mobile devices. So it makes sense for you to want to optimize emails for users on their phones and tablets. Make sure to reduce all image sizes so they fit properly on a screen. You don’t want people to have to swipe their screens back and forth to get the gist of your emails. Chances are, people will move on if they have to work too hard to read.
Pro Tip: Send test emails to both desktop devices and mobile devices. That way, you can see what they will look like on both and avoid any mistakes.
9. Monitor each email’s engagement
Some emails do better than others, so why waste your time using strategies that do not work? If you track your email engagement, you can quickly source out what the problems are and fix them before sending out the next batch.
10. Make sure the preview text is worth reading
The first few words of your email are extremely valuable real estate. When people are deciding whether or not to click on your message, they will look at the subject line and preview text. If one or both are not compelling, they are not likely to open it. Make sure to preview the point you will be getting across, or you might as well not send an email at all.
Wrapping It Up
If you follow these tips and tricks, your email marketing strategy will improve tremendously. The next step after improving your email marketing is to improve your customer service. Check out our article here to learn how to do so.